Florence (Italy) – Worldwide Fashion fans are surprised: a new logo suddenly appears on all Gucci channels!
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It remains to be seen whether the Gucci stores will also get the new logo (symbol image).
The fashion label founded in 1921 Gucci breaks with traditions. Where otherwise clear edges and simple shapes could be seen, something completely different is now shown.
Because the Gucci bosses made the graphics for the new collection the trademark of the well-known brand. And this brand image has it all!
Because the famous “GUCCI” lettering in large letters became a single scribble. It looks like a five-year-old learned to write using this word.
You can even see the uncertainty in the handwriting in some places. So you can assume that any windy designer or even media designer really let a child write.
There is a lot of ridicule on the Internet for this, as you can quickly see on Twitter if you search for “Gucci Logo”. @MigTheRobot asks, for example, whether “the designer was paid with experience.” @Llokallafeo jokingly criticized that “the designers are getting younger and younger.”
Other brands jumped up and also traced their logo with a blue ballpoint pen.
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This is what the new logo of the Italian fashion label Gucci now looks like.
Background for the reinvention of the actually well-known Guccilogos is the five-year existence of Alessandro Michele in the traditional label.
In 2015 he was responsible for a collection of the Italian fashion house for the first time.
With the new logo in the style of a handwritten Gucci lettering of a five-year-old, his work in this period is remembered.
His anniversary collection should be a highlight, especially for men, because Michele takes up the concept of masculinity – and questions it.
“The strange is beautiful. The stranger you are, the more beautiful you are,” says loudly Marketing Directo the fashion designer in a video on the Gucci channels in social networks.
In short: Alessandro Michele wants to bury the macho masculinity. He does this with short-cut knit pullovers, bell bottoms and delicate blouses. ducks– and flower motifs form small, design highlights in the collection for the coming winter.
You can see what the collection has in detail in the videos of the presentation in Milan below.
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