London (ots/PRNewswire) – Brazilian soccer star Neymar Jr. joins the Superdry family on a three-year global deal to promote sustainability with a 100% organic lingerie and nightwear collection.
The partnership marks a milestone in the history of Superdry. The brand will begin 2021 with delivering the message of sustainable style to a global audience. The collaboration with the football legend and style icon will further promote Superdry’s sustainable vision for the future of fashion. Superdry is committed to becoming a 100% organic cotton brand by 2030 and is already helping 400 farmers in India transition to organic as part of the brand’s Grow Future Thinking initiative.
Of joining the Superdry family, Neymar Jr. stated:
“When we talk about clothing of any kind, of course we want comfort first and foremost. It’s no different with underwear and sleepwear. But if you add sustainability to the first two conditions, Superdry is without a doubt the best I’ve found I am very happy with the development and the potential of this partnership. “
The agreement with Neymar is another step in the revival of the Superdry brand under founder Julian Dunkerton, who [gestern] was confirmed as the company’s permanent CEO.
As part of the collaboration with Neymar Jr., Superdry will support a cause that is very important to the footballer: the Instituto Projeto Neymar Jr. (iNJR) in the Jardim Glória area of Praia Grande, where Neymar Jr. grew up. The non-profit association has currently registered over 2,000 children. Education, culture, sport and health expand the possibilities for children, young people and their families who live in a socially precarious situation.
“Neymar’s passion for creating positive change through Instituto Projeto Neymar Jr. aligns with our goals of producing the most sustainable product while we protect our planet and support our people in everything we do,” says Julian Dunkerton. “Superdry will do what is right to drive progressive change in our global communities and leave a positive environmental legacy for future generations through one of the many exciting initiatives we have planned.”
Additionally, Superdry has pledged an annual donation to help the iNJR change the lives of young people in Brazil through sustainable style that helps protect our planet and our people.
“Neymar Jr. has a unique style on and off the field,” said Superdry Creative Director Phil Dickinson. “We love his outlook on life and his creativity perfectly matches our brand equity to embody the spirit of adventure. We already make amazing lingerie and our goal is to make it even better. They are made from super comfortable organic cotton and use recycled ones Poly cuffs, which means they are 100% sustainable and responsible. In addition to underwear, we are expanding our collection in collaboration with Neymar to offer stylish organic cotton essentials in a nightwear collection. All of this means that you can look stylish and do something good at the same time. even when you’re lounging. “
Neymar Jr. currently plays football for Paris Saint-Germain and the Brazilian national team. He has won the Champions League and the Copa Libertadores, as well as national trophies in France, Spain and Brazil. In 2016, he won an Olympic gold medal with the Brazilian national team and has proven to be one of the top scorers of all time for the CBF. Neymar Jr. has a huge global social media audience with over 143 million on Instagram alone. This reach, combined with a passion for social causes, makes him the perfect partner for Superdry and Grow Future Thinking.
Superdry is a contemporary brand that focuses on offering high style and premium quality products in four collections. Inspired by the cultures of America, Japan and Great Britain, Superdry offers a beautiful, relaxed style with engaging content. Manufacturing methods, attention to detail, high quality materials and hand-drawn art are the characteristic details of the collections. Superdry has a significant global presence in 65 countries. Superdry.com our digital experience sells securely and reliably in over 100 countries worldwide.
Our brand mission is to inspire and excite style-obsessed consumers while leaving a positive ecological legacy
Inquiries & contact:
superdry@exposure.net
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