published on To •
4 min read
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China’s incredible regulatory rush seems unstoppable. After the education and tech sectors, among others, Beijing is now imposing stricter rules on the entertainment sector. In particular, broadcasters should avoid artists with “incorrect political views”, news agency reports Reuters.
–Why is this important?
This year, China has already imposed tough measures on various sectors, including technology and private education. More recently, the Chinese government has also decided to significantly reduce the time that young people are in charge of playing online games.China is trying to strengthen its grip on society by imposing very strict rules in all kinds of sectors. Now it is targeting the entertainment industry. The new measures follow a string of scandals linked to tax evasion and celebrity sexual abuse.
Regulation of artists’ salaries
Two ministries, a party office and a professional association issued new guidelines on Thursday. The party’s advertising department reprimanded a number of people in the entertainment industry for their alleged bad influence on young people and for “seriously polluting the social sphere”.
“Sanctions against performers who are guilty of illegal or unethical behavior should be strengthened, and agencies that condone such behavior should be sanctioned immediately,” one reads. “The ideological and moral education of children must be strengthened, while party leaders at all levels must be acutely aware of the importance of training future generations. “
NRTA, a government institution that oversees state-owned companies operating in the entertainment industry, said on Wednesday it would better regulate celebrity salaries and penalize tax evaders. The institution added that it will remove any content from cultural programs that it deems unhealthy.
“Unhealthy fan culture”
These measures will affect, among other things, the artists that the channels are authorized to display on the air. “The selection of actors and guests should be carefully monitored, with political culture and moral conduct as criteria,” NRTA said, adding that artists should be encouraged to participate in programs of good. -be public and assume social responsibilities.
A note from the regulator also indicates that content deemed “twisted” must be stopped, as well as programs around scandals, ostentatious wealth and “vulgar” internet celebrities. The regulator is also attacking the “unhealthy fan culture”. China’s internet regulator said last week it was taking action against “a chaotic culture of celebrity fans.”
The Ministry of Culture and Tourism and the China Performing Arts Association issued a notice stating that artists, such as livestreaming stars, should undergo periodic training in professional ethics and that agencies should terminate contracts with artists who “lack moral discipline”. Beijing is also attacking male artists who wear too much makeup. According to the government, Chinese youth must “become more masculine”.
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