VALENCIA. The Valencia CF Last campaign, the Centennial campaign, arrived at all-time highs in sponsorship income, with many powerful companies linked to the black and white club in one of the most important seasons of the entity.
Valencia CF closed agreements for the shirt, to be official ‘suppliers’ of the club and different sponsorship agreements that took the club to its highest historical income.
Only on the shirt, Bwin contributes 5 million euros, to which must be added the 4 of Cougar and the million and a half that it contributes Sailun Tire for appearing on the sleeve.
But from a reality where Valencia CF was negotiating even to put another advertisement in the back of the pants, it has gone to the ‘new reality’, which is where the marketing department is going to have to reinvent itself.
The crisis that the coronavirus will leave in football will affect Valencia CF and the income you will receive from sponsorships.
The ‘good’ news is the return to LaLiga, which will mitigate the loss of billionaires, close to the 1,000 million, which was scheduled if the competition did not return to finish the remaining eleven days.
Valencia CF will stop entering the fertilizers of the following campaign, about 14 million euros, in addition to the income from the sale of tickets.
The Champions is a mandatory goal
The income of the Champions League is vital for Valencia CF, who must cut up to 4 points to Seville, Real Sociedad, Getafe or Atlético de Madrid to get into the remaining eleven days among the top four finishers.
The whole of Celades could ensure about 50 million euros of revenue for the coffers of the club if they get into the top four ranked.
The template, chopped
The consequences of the Covid-19 at Valencia CF are reflected in the value of the squad, since all footballers have lowered their market value with the soccer crisis caused by the pandemic.
The value of the Valencia CF squad, marked in October in 495.5 million euros has dropped to 426.2 million, according to the specialized website Transfermarkt.
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