according toBloombergandForeign media newsIt was confirmed that after announcing the “Unity Runtime Fee” policy news, it was reported that Unity had received death threats and had recently closed its offices in two locations and canceled its originally scheduled town hall meeting.
exist PC Gamer A statement from Unity said: “Today, we have confirmed that certain offices have received potential threats, and we have taken immediate and proactive actions to ensure the safety of our employees. This is our top priority. We will be closed today and tomorrow due to potential threats. The target office of the threat and fully cooperate with the judicial authorities in the investigation.”
In the past two days, Unity’s announcement that it will begin charging developers “game installation fees” as a new policy starting in January 2024 has triggered dissatisfaction and criticism from a large number of Unity developers. Some developers have threatened to leave and not develop new games in Unity. The development team of “Attack on the Lamb” also stated that the game will be removed from the shelves on January 1 next year.
Buy Cult of the Lamb now, cause we’re deleting it on Jan 1st. 😘
— Cult of the Lamb 💅 🌈 (@cultofthelamb) September 12, 2023
Unity claims that this charging policy will not affect the vast majority of developers.Only 10% of developers will be their main charging targets。
Garry Newman, producer of the well-known survival sandbox game “Rust”, revealed on Twitter that according to current calculations, they only paid $2,517 to Unity last month, and have paid a total of $410,000 since the game was launched. Now Unity now wants To charge game installation fee is speechless.
I was wrong. This is how the fees are working out for Rust:
Lifetime we’d have paid them about $410k more. About $40k a year. Last month it would have cost us $2,517.
While this isn’t much, here’s some stuff I don’t like:
– Unity can just start charging us a tax per install?
-…— garry (@garrynewman) September 12, 2023
After the “Unity Runtime Fee” policy was made public, Unity’s stock price also fell. At the same time, CEO John Riccitiello himself began to receive heightened scrutiny from overseas communities.
Many foreign media have recorded that when Riccitiello was the CEO of EA from 2007 to 2013, at an investor meeting in 2011, he advocated a “play now, pay later” monetization business model, using “Battlefield” in exchange for Use examples of fees to persuade shareholders.
Unity CEO John Riccitiello was EA CEO when FIFA 09 launched with loot boxes. Last year he said devs making games without monetization in mind are “fucking idiots.” In an EA stockholder meeting he entertained the idea of charging $1 to reload an ammo clip in Battlefield.
— Tom Warren (@tomwarren) September 13, 2023
“When you play Battlefield for six hours straight and your magazine runs out of bullets, and we charge you $1 to refill, in fact in that case you won’t be that sensitive to the cost.”
Riccitiello emphasized during the conversation: “So, ultimately this is why the ‘play now, pay later’ model is so successful. When consumers become interested in a product, they can spend 10, 20, 30, 50 on a game. hours. When they are so deeply involved in the game and have invested so much time and money, we stop counting and we start billing. At that point, their willingness to pay is probably very high.”
“This is a great model and represents a better future for this industry.”
According to Unity’s latest statement, it once again emphasized that they will not charge for repeated installations, nor will they charge for malicious installation of games, game trial versions, etc. However, this charging policy still has a lot of room for vague interpretation. , which is also the reason why many developers have lost trust in Unity.
With the role John Riccitiello plays at EA and the current charging policy of Unity, he has become a villain in the eyes of many game developers.
We want to acknowledge the confusion and frustration we heard after we announced our new runtime fee policy. We’d like to clarify some of your top questions and concerns:
Who is impacted by this price increase: The price increase is very targeted. In fact, more than 90% of our…
— Unity (@unity) September 13, 2023
2023-09-15 03:20:17
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