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The Rise and Fall of Xu Jiayin: From Excrement Collector to China’s Richest Man

Xu Jiayin went from being a excrement collector to a rich man, and then was rumored to be handcuffed and shackled. The legendary rise is about to come to an end.

In 2017, Xu Jiayin dominated the “2017 Hurun Rich List” with assets of 290 billion yuan, becoming the richest man in China, surpassing the “Double Horse”; the following year, he became the “China’s top philanthropist” by donating 4.2 billion yuan in one year. Xu Jiayin is the best “good man” in China.

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The most glorious moment of Evergrande’s listing

But in those years, the storm was about to come. Let’s count Xu Jiayin’s most prosperous days. Go back to 2009, when he stood in the lobby on the second floor of the Hong Kong Stock Exchange and enjoyed his status as China’s new richest man. Evergrande was successfully listed in Hong Kong. There was still a trading floor at that time. Xu Jiayin was in the evaluation position and could not hide his excitement while talking. On that day, Evergrande (3333) bucked the trend and rose, with a high IPO price of 34.3% and a total market value of about 62 billion yuan. The largest listed mainland private enterprise. At that time, he had overtaken BYD (1211) Wang Chuanfu, who ranked first in the newly released “2009 Forbes China Rich List”, and became the real richest man in China, but he was not “crowned”.

Strategic investment “I’d rather buy it first”. Evergrande’s listing has been supported by major hedge funds in Hong Kong, and future development has also confirmed that the judgment of Liu Luanxiong, Zheng Yutong and others was correct. Xu Jiayin entered the sports circle and became a patriotic sports businessman. He first established the “Evergrande Women’s Volleyball Team”, and later bought out all the shares of Guangzhou Football Club and got involved in the national football team. He was once called the “savior” of China’s football gold medal; Xu Jiayin also developed different He has even become China’s overseas cooperation agent, such as signing a strategic cooperation agreement with Harvard University and establishing Harvard Hospital and Harvard Mathematical Sciences Center in China. Wait, compared to Jack Ma who later founded a university, he is far inferior to Xu Jiayin.

In 2009, Evergrande was listed on the stock market and was supported by major brokers in Hong Kong. It was Xu Jiayin’s most prosperous day.

China’s richest man rises and falls

According to public information alone, since the establishment of Evergrande, he has donated at least more than 11.5 billion yuan to charity; he was invited to the city gate to watch the celebration of China’s 100th Party Day. He has a prominent status. Internal media said that he is a national model worker and Among China’s top ten philanthropists, Guangzhou’s Jinbi Garden and Jinbi Washington are well known; in terms of “power” and backing, Evergrande was reported to have established a party committee before it went public in 2002, making it the first non-public company in Guangzhou. Xu Jiayin will also be elected party committee secretary of the enterprise party committee. Xu Jiayin said that he “never thought about (personal wealth), only wanted to do a good job in the company.” Xu Jiayin’s clean image, personal charm and smile are the strongest trademarks of Evergrande. However, Xu Jiayin is now said to be handcuffed and shackled by the police. In addition to being placed under “residential surveillance”, Xu Jiayin’s family fortune has already shrunk by 90%. He has been criticized by many Chinese people. The public blames the domestic housing debt crisis for Evergrande’s impending crisis. Xu Jiayin’s life has experienced ups and downs.

On the 100th anniversary of the Chinese Communist Party, Xu Jiayin was invited to watch the ceremony at the city gate. He has a distinguished status.

A poor boy from the countryside worked as a manure collector

Xu Jiayin is an example of a poor boy in rural China getting rich and a star of hope for the youth of New China. Xu Jiayin was born in Taikang, Henan Province in 1958. In the countryside during the era of the “Great Leap Forward”, people’s lives were very difficult. When Jiayin was less than one year old, his mother passed away due to illness. His father cut down on food and clothing to support his education. His father planted and cut down trees, and his grandmother sold sour vinegar to support him. Jiayin had to eat for several days when he returned to school with steamed buns, but he did not give up on his studies. He was admitted to Wuhan Iron and Steel Institute (now Wuhan University of Science and Technology) in the first year of China’s resumption of college entrance examination.

It was not easy for Xu Jiayin to take the college entrance examination without a “father”. He graduated from high school two years before taking the exam and went to work to earn money. The most talked about thing is that workers who dig manure to make fertilizer are commonly known as “dung workers”. After entering Wuhan Iron and Steel Institute, his father gave him a plum blossom watch worth more than 100 yuan, and he was also moved to tears.

Young Xu Jiayin only knew how to work hard, but most of his entrepreneurial ventures failed. After graduating from middle school, he worked with relatives in lime logistics. During college, he and his classmates sold apples, but they were not very successful. Educated youth relied on “knowledge to escape poverty.” In 1982, they were assigned to work at Wuyang Iron and Steel Company in Henan Province. They worked there for ten years, rising from technician to factory director. It is said that they never had a leave of absence in seven years. Xu Jiayin is different from the newly minted rich. He belongs to a generation that is willing to suffer. He is well aware of the sufferings of the poor. Until later, he also worked more than 90 hours a week. The media rarely reported that he went abroad for vacation. Every time he did not “buy, buy, buy.” Just signing contracts and meetings.

Deng Xiaoping’s southern tour triggered Xu Jiayin to have a try in Shenzhen

20,000 yuan to work in Shenzhen to start a business

However, Xu Jiayin’s success is also due to the development dividends of China’s golden era of real estate. What really made him rich was Deng Xiaoping’s southern tour. In 1992, Xu Jiayin was still a 34-year-old man. He was deeply moved by Comrade Xiaoping’s speech during his southern tour. He decided to follow the trend and give up his position as factory director to start a business in Shenzhen. He took 20,000 yuan to work in Shenzhen and joined a chain store. He started from a low level with a monthly salary of 3,000 yuan. It was the store’s benefactor, the boss, who appreciated him and assigned him to be responsible for entering the real estate business in Guangdong in 1995. After gaining experience, he simply asked a friend to borrow 100,000 yuan to start his own business. From the beginning, he ” Success is real estate, failure is real estate.”

“Evergrande” was established in Guangzhou in 1996. Evergrande initially started as a “three-person team”, and there was only one person who was actually responsible for the business. Xu Jiayin found customers, advertised, and borrowed the first money from the bank. Expanding business, relying on the “small area, low price, low cost” strategy to seize the market, in less than three years, Evergrande has paid 134 million yuan to acquire a pesticide factory site at the Guangzhou land auction. Basically no one wants this land. Evergrande’s “flour price” is only 686 yuan/square meter. It was he who asked 2,500 yuan/square meter to build the golden garden that made him famous overnight. Within two hours After clearing the sale, sales reached RMB 80 million, earning a real “first pot of gold” and becoming one of the top 10 real estate companies in Guangzhou.

“Real estate succeeds and real estate fails.” Has Xu Jiayin’s road finally come to an end?

Evergrande’s business has been wiped out and its trading has been suspended this morning.

The future development will be as described above. In China, Xu Jiayin often gives people the image of a flesh-and-blood private entrepreneur. For example, he often mentions his wife. Every time he develops a new business, he invests it very passionately. In addition to football teams, there are also electric vehicles; many companies in China have It was rumored that he would build a cross-border car, but in fact only Xu Jiayin actually built it. He personally went overseas to negotiate, buy a car factory, set up sales, and launch a brand. It was not something that a rural upstart could do. Even when Evergrande’s debt crisis was at its most dangerous, he issued a “military order” to guarantee the handover of the building and sold private assets to fill the debt, becoming the subject of intense reports by the financial media.

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Heroes are judged by their success or failure. Today’s heroes who were born as excrement workers will eventually lie down in the “Heroes Tomb” built of stone. The inspirational story of the “Lion Rock Spirit” and the poor boy in the countryside is about to end. China’s “Great Good Man” The business went up in smoke. Evergrande’s shares were suspended from trading this morning. It is unknown whether there will be a decision to relieve Evergrande?

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2023-09-28 03:28:24
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