Criteo dedicates the last four episodes of the season of its AdTalk podcast to analyzing the trends that will shape digital marketing in 2021.
The new habits of behavior and consumption among people, the acceleration of the digital transformation and the rise of online sales are some of the changes that 2020 has brought with it, a year marked by the pandemic, and which, without a doubt, will define what next year will be like. Against this background, it is expected that the marketing digital Acquire a leading role in the face of economic recovery and business growth. But what trends around digital marketing will need to pay more attention to?
To find out, Criteo has dedicated the last four episodes of its Criteo AdTalk podcast, which analyzes the latest trends in the adtech sector and digital marketing in Spain, to define what will be the keys to the future of this sector.
The future of online identification
The disappearance of third-party cookies is already a reality, which merges with the demand of users to take control of their digital identity and the information that circulates about them on the network.
Against this background, companies must take new paths that allow them to know their consumers, in order to offer them a personalized experience, which leads us to ask ourselves: how should the industry react to this scenario? How will identification develop? online for the next few years? Will we go back to buying traditional advertising?
To answer all these questions, Criteo has dedicated the fourth episode of its AdTalk podcast to analyze the keys to the future of online identification beside Tiago Cardoso, Managing Director LATAM of Criteo, which you can discover here.
Retail Media, the new opportunity that benefits brands, retailers and users
The adtech sector is also experiencing a true revolution thanks to retail media, a win-win-win solution for brands, retailers and users that promises to be one of the trends in digital marketing next year.
In order to discover what exactly retail media is, why at this moment it is more relevant than ever or how you can activate it, the experts Olivier Jaupart, Head of Retail Media Supply for Iberia, and Marc Feu, Head of Retail Media Demand Iberia have come together to give you all the keys in this podcast.
Explicit consent in the digital marketing environment
Another trend that is gaining more relevance around the marketing digital, especially on the European scene, it is explicit consent.
Around this new protection of consumer data many doubts arise: what exactly is it, what is the existing regulation around it or what does it mean for Spanish advertisers are some of them.
All the keys to explicit consent can be found at this podcast, from Barbara Nietzer, Criteo’s Legal Director EMEA.
The evolution of adtech in digital marketing ecosystems
The application of technology and digital analytics tools in the field of advertising has become, in recent years, a must when conducting campaigns. In 2021 they will continue to play a fundamental role; therefore, it is essential to be attentive to the evolution of adtech in the digital marketing ecosystem, as these technology platforms grow, diversify their offer and create an ecosystem around them that must be known to be successful.
For this reason, Criteo wanted to close its podcast season with this episode dedicated to analyzing the reason for this strategy together with his VP Indirect Channels, Alejandro Canonero.
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