Distribute business flyers
Flyers are one of the oldest marketing tools, but they remain popular due to their incredible versatility. Whether communicating simple information about a company or carrying out intense promotional efforts during a product launch or an event, they can be effective in conveying a message.
Distributed in person or sent by mail, these flyers help increase awareness of your business while captivating the target audience with striking visuals and attractive design.
When formatted correctly, flyers can quickly draw attention to special offers, services or events. So, with a little creativity and strategic use, flyers can go a long way in boosting business success. Even for people who are not accustomed to graphic creations, a certain number of online tools offer the possibility of create successful flyers for a reasonable budget.
Leave a mark in the minds of your prospects with promotional items
The use of flyers is adapted to conquer new customers on local products and services. To promote your brand to prospects and customers already known, promotional gifts are a great help.
Promotional items and samples are therefore interesting tools. Offering objects in the colors of your company makes it possible to leave a lasting mark in the minds of potential buyers: t-shirts, cups, pens, key rings, calendars… Especially when these include the telephone number or address. ‘company address.
Beyond their potential usefulness, goodies are above all the support of an eye-catching visual reminder of your company to the recipient and their entourage. Thus, investing in these objects can be interesting to stay in the minds of existing customers, and serve as part of a public relations strategy by reaching potential prospects.
Finally, allowing prospects to test a product or service with a sample or trial period can convince them to buy. This practice is particularly impactful for consumer goods or Internet services.
Focus on local media
In general, their use does not come spontaneously to the minds of VSEs and SMEs. It’s a shame, because the local media have advertising space at often affordable rates for an efficiency that can be formidable depending on the activity.
With an increasingly competitive business landscape, advertising on a locally broadcast radio or newspaper can be a winning strategy for reaching a targeted audience. Especially since the local media bring both a certain credibility and a capital of trust to the potential customer.
Participate in trade fairs
To convince potential customers or prescribers, there is nothing like face-to-face. This is what the trade shows. There are some on practically all themes almost everywhere in France. Most offer exhibitors the opportunity to participate from a fairly low cost. The tightest budgets can opt for a desk and the wealthiest can rent a stand of several tens of square meters.
Participating in trade fairs is an excellent way to find new customers or partners in BtoB as in BtoC. These events are an excellent springboard for successfully marketing products or services and for establishing valuable business relationships.
Trade shows can help you stand out from the competition by providing interactive experiences not possible with other forms of media. But be careful, because it is imperative to plan meetings before, during and after the show to maximize the success of its participation. For example, don’t forget to create your advertising tools such as a brochure or flyers we were talking about earlier, and bring your business cards.
Partner item.
