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Taiwanese tourists win annual consumption championship in Japan 2023 survey

Financial Center/Reported by Xu Zhichao

▲In the 2023 consumption survey of foreign tourists visiting Japan, Taiwanese won the annual consumption championship. (Image/photo taken from Pixabay)

Japan, with its many beautiful scenery and delicious food, is deeply loved by the people, and it is also the first choice for many Taiwanese people to go abroad to relax. The Japan Tourism Agency announced today (17th) the “2023 Consumption Survey of Foreign Visitors to Japan”. The total travel consumption of foreign visitors to Japan in 2023 reached 5.2923 billion yen (approximately NT$1.1307 billion). Compared with 2019 An increase of 9.9%, setting a record. Looking at individual countries and regions, Taiwan won the championship, with total annual consumption reaching 778.6 billion yen (approximately NT$166.3 billion).

▲Taiwan’s tourism consumption is the highest, reaching 778.6 billion yen. (Picture/reproduced from Japan Tourism Agency)

According to data released by the Japan Tourism Agency, in terms of total annual consumption in a single country, Taiwan has the highest tourism consumption, reaching 778.6 billion yen, accounting for 14.7% of the total, followed by China (759.9 billion yen) and South Korea (744.4 billion yen). , the United States (606.2 billion yen) and Hong Kong (479.5 billion yen).

In addition, the average travel consumption per person of foreign tourists visiting Japan in 2023 will be 212,000 yen (approximately NT$45,297), an increase of 33.8% compared to 2019. In terms of consumption items, accommodation expenses accounted for the highest proportion of travel expenses, accounting for 34.6% of the total, followed by shopping (26.4%) and dining expenses (22.6%).

▲From the perspective of consumption items, accommodation expenses account for the highest proportion of travel expenses. (Picture/reproduced from Japan Tourism Agency)

If compared with the data in 2019, the average length of stay increased by 1.3 days to 10.2 days. However, it can be seen that tourists’ consumption expenditure on accommodation increased while shopping expenses decreased. The Tourism Agency said that in addition to the increase in the average length of stay, this was also affected by the depreciation of the yen and rising prices.

The average total travel consumption per person of Taiwanese traveling to Japan in 2023 is 187,921 yen (approximately NT$40,152), an increase of 58.9% from 2019. The most spent money is on shopping, with the average consumption per person being 187,921 yen (approximately NT$40,152). 65,000 yen, followed by accommodation expenses (53,000 yen) and food expenses (about 40,000 yen). The Japan Tourism Agency also specifically pointed out that Chinese tourists still have the strongest purchasing power. Among the average personal tourism consumption, the average shopping consumption is 119,000 yen, making them the customer group with the strongest purchasing power among all foreign tourists visiting Japan.

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2024-01-17 12:47:00

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