Snapchat Launches New Activations for Festival Season

Snapchat Launches New Activations for Festival Season

Snapchat announces new activations for the festival season. Starting with a “Coachella Story” with curated content in the Discover tab, location-based filters for users on festival sites, and themed “Spotlight” challenges where Snapchatters can win prizes by sharing videos. Objective: encourage user-generated content (UGC) and connect and provide an opportunity for brands to engage a … Read more

Adobe Summit 2021: Generative AI Revolutionizing Marketing Strategies

Adobe Summit 2021: Generative AI Revolutionizing Marketing Strategies

It is not yet the age of maturity but generative artificial intelligence has reached a milestone, 18 months after the appearance of the first players, OpenAI in the lead. Arriving on the market a few months later with its Firefly tool, Adobe now wants to bring this disruptive technology into the daily lives of marketers, … Read more

Content Creators Face Serious Frustration and Burnout: The Hidden Pressures of the Industry

Content Creators Face Serious Frustration and Burnout: The Hidden Pressures of the Industry

Problem with the community, escalation of formats or even overwork. Like the breaks decided by Mastu following harassment by his fans, by McFly and Carlito following a burn-out or recently by the duo Vilebrequin, who decided to completely stop their YouTube channel despite their 2 million subscribers, the various platforms that host content creators are … Read more

Influence Marketing Regulation: From Investigation to New Deal

Influence Marketing Regulation: From Investigation to New Deal

– The genesis of regulation: clash and investigation It all starts in the summer of 2022, when rapper Booba engages in a clash on social networks, denouncing the scam practices of “influvoleurs”, a term used to designate influencers practicing questionable methods (drop-shipping, questionable product placements, promotions of products prohibited from advertising, etc.). The founder of … Read more

When luxury becomes cool

When luxury becomes cool

To celebrate an anniversary, the temptation for brands is often the same: opt for a major historical film which retraces decades of evolution in society, following a central character. The legendary and most successful example is the 1993 advertisement “the street of life”, by Lars Von Trier, to celebrate the 150th anniversary of CNP Assurances, … Read more

Understanding “Gen Hess”, this new target to reach

Understanding “Gen Hess”, this new target to reach

What is “hess”? If you’re speechless, you’re probably not among those under 26, because the word “hess” is recognized and understood by approximately 94% of Gen Z (younger generation, under 26s) , according to the study “Gen Hess, or when the struggle becomes aspirational”commissioned by the Glory Paris agency, in partnership with the Appinio research … Read more

Michel Polnareff in Yomoni Advertisement: A Shift into Self-Deprecating Celebrity Endorsements

Michel Polnareff in Yomoni Advertisement: A Shift into Self-Deprecating Celebrity Endorsements

“If he had managed his savings better, Michel Polnareff would not need to advertise our savings solutions.” A slogan that appears bold and full of self-deprecation. Especially when it is the real Michel Polnareff who appears in said advertisement, he who had refused all requests of this type until now. The company that managed to … Read more

The Evolution of E-commerce and Advertising on TikTok

The Evolution of E-commerce and Advertising on TikTok

TikTok relies heavily on e-commerce, particularly in the United States. What about in France? Arnaud Cabanis Indeed, our TikTok Shop offer was relaunched in the United States, and a large sales force was recruited. Now we can manage the entire end-to-end process from live recording to product sales. TikTok Shop is now available to all … Read more