« It is a lengthy historical past of relationships between New York, France, and the Vendée and it is a fantastic alternative to foster these relationships » [L’histoire des relations entre New York, la France et la Vendée est une longue histoire, et c’est une superbe opportunité d’encourager ces relations]mentioned Alain Leboeuf, president of SAEM … Read more
Adoption is huge and democratization is great. Generative AI and ChatGPT are revolutionary for the corporate communications and PR professions. And against the diversity of technological solutions proposed, communication departments must move quickly and well: to understand the tools but also and above all to understand the new issues that related to a wide spectrum … Read more
Controversial casting and half-lot ticket sales: the competition At Streamer Games of France Télévisions, organized on Saturday 27 April at the Paris Défense Arena and broadcast on Twitch and France.tv, with former athletes, personalities from the web and the small screen, on course appearance a setback for the organizers. Co-produced by French online entertainment giant … Read more
Snapchat announces new activations for the festival season. Starting with a “Coachella Story” with curated content in the Discover tab, location-based filters for users on festival sites, and themed “Spotlight” challenges where Snapchatters can win prizes by sharing videos. Objective: encourage user-generated content (UGC) and connect and provide an opportunity for brands to engage a … Read more
It is not yet the age of maturity but generative artificial intelligence has reached a milestone, 18 months after the appearance of the first players, OpenAI in the lead. Arriving on the market a few months later with its Firefly tool, Adobe now wants to bring this disruptive technology into the daily lives of marketers, … Read more
Problem with the community, escalation of formats or even overwork. Like the breaks decided by Mastu following harassment by his fans, by McFly and Carlito following a burn-out or recently by the duo Vilebrequin, who decided to completely stop their YouTube channel despite their 2 million subscribers, the various platforms that host content creators are … Read more
– The genesis of regulation: clash and investigation It all starts in the summer of 2022, when rapper Booba engages in a clash on social networks, denouncing the scam practices of “influvoleurs”, a term used to designate influencers practicing questionable methods (drop-shipping, questionable product placements, promotions of products prohibited from advertising, etc.). The founder of … Read more
To celebrate an anniversary, the temptation for brands is often the same: opt for a major historical film which retraces decades of evolution in society, following a central character. The legendary and most successful example is the 1993 advertisement “the street of life”, by Lars Von Trier, to celebrate the 150th anniversary of CNP Assurances, … Read more
What is “hess”? If you’re speechless, you’re probably not among those under 26, because the word “hess” is recognized and understood by approximately 94% of Gen Z (younger generation, under 26s) , according to the study “Gen Hess, or when the struggle becomes aspirational”commissioned by the Glory Paris agency, in partnership with the Appinio research … Read more
“If he had managed his savings better, Michel Polnareff would not need to advertise our savings solutions.” A slogan that appears bold and full of self-deprecation. Especially when it is the real Michel Polnareff who appears in said advertisement, he who had refused all requests of this type until now. The company that managed to … Read more