Strategies Magazine

It is not yet the age of maturity but generative artificial intelligence has reached a milestone, 18 months after the appearance of the first players, OpenAI in the lead. Arriving on the market a few months later with its Firefly tool, Adobe now wants to bring this disruptive technology into the daily lives of marketers, … Read more

Problem with the community, escalation of formats or even overwork. Like the breaks decided by Mastu following harassment by his fans, by McFly and Carlito following a burn-out or recently by the duo Vilebrequin, who decided to completely stop their YouTube channel despite their 2 million subscribers, the various platforms that host content creators are … Read more

– The genesis of regulation: clash and investigation It all starts in the summer of 2022, when rapper Booba engages in a clash on social networks, denouncing the scam practices of “influvoleurs”, a term used to designate influencers practicing questionable methods (drop-shipping, questionable product placements, promotions of products prohibited from advertising, etc.). The founder of … Read more

To celebrate an anniversary, the temptation for brands is often the same: opt for a major historical film which retraces decades of evolution in society, following a central character. The legendary and most successful example is the 1993 advertisement “the street of life”, by Lars Von Trier, to celebrate the 150th anniversary of CNP Assurances, … Read more

What is “hess”? If you’re speechless, you’re probably not among those under 26, because the word “hess” is recognized and understood by approximately 94% of Gen Z (younger generation, under 26s) , according to the study “Gen Hess, or when the struggle becomes aspirational”commissioned by the Glory Paris agency, in partnership with the Appinio research … Read more

TikTok relies heavily on e-commerce, particularly in the United States. What about in France? Arnaud Cabanis Indeed, our TikTok Shop offer was relaunched in the United States, and a large sales force was recruited. Now we can manage the entire end-to-end process from live recording to product sales. TikTok Shop is now available to all … Read more