Sonantic is an artificial intelligence (AI) software that can reproduce a human voice, as well as its emotions and read texts with this same voice. It was launched in 2018 by Zeena Qureshi and John Flynn, who still owned it until today.
Thanks to this software, Spotify hopes in particular to develop a system of interaction with users in certain moments when their attention cannot be turned to their screen.
On their respective blogs, the Spotify and Sonantic teams claim that this partnership will establish a real close connection with listeners by allowing them to have access to an even more personalized experience on their platform.
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