Fashion – Once reserved for snowy environments, ski clothing is now trendy, making its way onto Fashion Week catwalks, into the daily lives of celebrities and into the hearts of Generation Z on social media.
No need to wait for your mountain vacation to wear your favorite après-ski, because haute couture is now inspired by alpine dressing. Luxury down jackets, earmuffs and après-ski have become trendy. It’s a good way to make your purchases profitable and a real springboard for brands specializing in ski clothing, as evidenced by the success of the French brand Monclerwhich is among the five most popular brands in the world, alongside Prada, Miu Miu, Loewe and Bottega Veneta, according toindex fashion de Lyst. Moon boots, earmuffs, XXL down jackets: 20 Minutes deciphers the ski clothing trend for you.
Celebrities set the trend!
Kendall and Kylie Jenner, Hailey Bieber, Anne Hathaway and Teyana Taylor have been spotted wearing mountain looks on social media. Imposing down jackets, après-ski in the city and fur, these women with tens of millions of subscribers have shed light on this fashion. More than just a short-lived trend, the ski clothing trend is gradually becoming part of recurring winter trends in different styles.
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2024-02-25 10:08:58
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