original title:
Shandong’s “Autumn Yellow River Fair” new release: cultural consumption has a new carrier
Xinhua News Agency, Jinan, October 12 (Reporter Xiao Haichuan) On one side are the colorful Shandong handicrafts, cultural and creative works with long lasting charm, and green and healthy agricultural products. On the other side are the provincial intangible cultural heritage banggu and yangko performances, rich Local lion and dragon dances and folk operas and tunes… Shandong’s “Autumn Yellow River Fair” was officially launched on the 11th, integrating shopping, shopping and watching performances, giving a new carrier for cultural consumption.
Shandong’s “Autumn Yellow River Fair” was recently launched in Jinan.Photo by Xinhua News Agency reporter Xiao Haichuan
According to the organizer, the Propaganda Department of the Shandong Provincial Party Committee, the “Autumn Yellow River Fair” has the theme of “2023 Farmers’ Harvest Festival”. The event conveys the joy of the harvest festival, promotes and spreads farming culture and new rural fashions and folk customs, creates a festival experience of “visiting the Yellow River Fair, tasting the harvest fruits, and enjoying the joy of the harvest”, and creates a strong atmosphere for urban and rural areas to celebrate and share the joy of the harvest.
The launching ceremony of Shandong’s “Autumn Yellow River Fair” attracted many citizens.Photo by Xinhua News Agency reporter Xiao Haichuan
The Yellow River Collection is a new business card for the creative transformation and innovative development of outstanding traditional culture launched by Shandong this year. It selects a large collection of traditional villages with strong “cultural and local flavor” throughout the province, and takes “culture first, tourism promotion, good products, and network communication” as its content, combined with popular cultural and tourism activities to create a new folk custom brand . According to the changing seasons, the Yellow River Collection also sets different seasonal themes.
It is reported that the “Autumn Yellow River Fair” will last until November. During this period, Shandong will hold activities such as Shandong’s good products to benefit the public and intangible cultural heritage folk arts into the community. From time to time, Shandong will focus on displaying and selling time-honored brands, intangible cultural heritage products, Shandong handmade and other high-quality products. At the same time, the “Autumn Yellow River Fair” night market will be held, and sections such as cultural performances, Yellow River folklore performances, and handmade products along the Yellow River will be set up in urban leisure squares, around scenic spots, and in ancient towns and streets, etc., to form a unique autumn “Yellow River Fair” night market.
At the launch site of Shandong’s “Autumn Yellow River Fair”, cultural and creative enterprises displayed distinctive stationery supplies.Photo by Xinhua News Agency reporter Xiao Haichuan
As the venue for the launch ceremony, Licheng District, Jinan, Shandong Province, tasted the “sweetness” of the Yellow River Fair. “This year we have cooperated with various departments to hold more than 200 Yellow River Fair activities. The Yellow River Fair has become a platform for exhibition and sales of handicrafts and agricultural products at home and abroad.” Gao Bo, deputy head of Licheng District, said, for example, the Yellow River Fair has people from Southeast Asia Fruits and seafood from the region have enriched people’s vegetable baskets. At the same time, as a cultural event and a showcase for “every village has a good show”, it also promotes the local restoration and protection of a number of folk literature and art masterpieces.
2023-10-13 02:44:00
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