In the French film “Cuties”, the sexualization of girls is the theme. Now Netflix is being criticized for the provocative movie poster of all things.
The trailer for «Cuties».
–Netflix
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- The French coming-of-age film “Cuties” focuses on the sexualization of prepubescent girls.
- Ironically, Netflix has been criticized for the comedy drama movie poster because it is supposed to sexualize the actresses.
- The streaming service has now apologized and replaced the poster.
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The streaming service Netflix is currently heavily criticized for its marketing of the coming-of-age film “Cuties”. In particular, the movie poster is intended to sexualize the underage actresses in the comedy drama.
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The film focuses on the life of eleven-year-old Amy, who comes into conflict with the traditional values of her Muslim family from Senegal when she joins a Twerk dance group from her school. In it, director Maïmouna Doucouré stimulates the discourse on the hypersexualization of young girls in times of social media.
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On the Rotten Tomatoes film review platform, Doucouré is praised by critics for dealing with this sensitive issue. She was also honored for “Cuties” at this year’s Sundance Film Festival.
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Netflix apologizes for the movie poster
The Netflix poster is also in stark contrast to the original French film poster. In this tweet, the two versions are compared. One comment said, “The one on the left looks like a teenage coming-of-age drama comedy commenting on the hypersexualization of prepubescent girls. The second is just the hypersexualization of prepubescent girls. “
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Meanwhile, on Twitter, Netflix apologized for the controversial movie poster. “We deeply regret the poster that we used for ‘Cuties’. It was neither okay nor representative of that French film that won an award on Sundance. We have now updated the pictures and the description. “
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Petitions want to prevent the release
Meanwhile, people are also criticizing the film itself, among other things because the girls dance provocatively in it and thus pedophiles could be addressed. Several petitions have already been started calling on Netflix not to show “Cuties” on the platform as planned from September 9th. One of them had already received 170,000 signatures on Friday evening.
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Commenting on a Twitter user: “There was no controversy when this film was shown to festival audiences, but now it is the focus of an online controversy with tens of thousands of people signing a petition claiming the film promotes pedophilia. Just because of the way Netflix designed the poster. “
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The French-Senegalese director previously told Cineeuropa.org: “The more provocative and objective a woman is today, the more value she has in the eyes of social media. When you’re eleven, you don’t really understand all of these mechanisms, but you tend to imitate the others. I think there is an urgent need to have a debate on the subject. “
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