Since its opening in autumn 2019, the Rimi e-store has experienced rapid development, with the company investing more than two million euros in expanding its fleet, setting up new assembly centers, equipping special warehouses, as well as increasing the number of employees. In addition, in response to high customer demand, Rimi has also expanded the delivery area of e-shop purchases and shortened the time from ordering goods to receiving the completed purchase.
“This year Rimi to plan to continue the growth of the e-store by expanding its assortment, capacity and delivery route network in order to become available to an even wider circle of Latvian residents. At present, more than 100,000 users have registered in the Rimi e-store, and the amount of daily purchases has increased tenfold. Our data show that shopping Rimi every fifth inhabitant of Latvia has tried the e-shop at least once, and more than 80% of customers shop in the e-shop several times a month, ”explains Rimi Latvia e-commerce format director Didzis Kirstuks.
In just over a year Rimi The e-shop has developed significantly: the number of employees has increased by more than 250, while the fleet has more than tripled and supplemented with specialized, well-equipped transport worth more than one million euros. Also, compared to the start-up phase, four new ones have been identified Rimi Drive and home supply assembly centers built Rimi hypermarkets, with a total investment of around one million euros. Most of these investments are invested in special, e-shop-only warehouses with appropriate temperature regimes, which store already completed orders, t. sk. products with high storage temperature requirements (fish, minced meat, etc.) before delivery or delivery to customers.
Quality is one of Rimi priorities, and ensuring appropriate temperature regimes throughout the e-store supply chain from store to purchase to customers is a constant focus of our operations. This means that the completed orders are stored in specially built warehouses with appropriate temperature regimes, but the delivery transport is equipped with increased thermal insulation and refrigeration equipment, which so far in Latvia have been used mostly only by medical goods traders.
“According to a survey *, Rimi The e-shop is especially important for those whose daily lives are in a dynamic mode – they are often residents of the capital, economically active, young people for whom it is important to combine work, private and public life and other responsibilities, so fast and convenient shopping is especially important. To some extent Rimi The demand of the e-shop among Rigans is also related to the current delivery area – it is Riga, Pieriga, Jurmala and the nearest cities. However, during the year we have significantly expanded the delivery routes and plan to further increase the capacity of the e-store by adding new delivery directions. Currently, orders placed in the e-store, with delivery to Rimi Drive, can be received on the same day, ”says Didzis Kirstuks.
Almost 70% of respondents * have indicated that the main criterion for purchasing goods is a positive previous experience, therefore Rimi Every day, the e-shop continues to expand its range and functionality, currently offering both replenishment of a completed order and a delivery subscription, which is a novelty in the food e-commerce market. Currently, the delivery area includes Riga, Jurmala, Olaine, Jaunmarupe, Medemciems, Balozi, Kekava, Daugmale, Salaspils, Ikšķile, Adazi and Baltezers. At all Rimi more than 100,000 registered customers in the e-shop, who are happy to use the various possibilities provided by the e-shop, not only home delivery, but also the receipt of goods in the shop, and Rimi Drive points.
* Survey in collaboration with Rimi performed Norstat In February 2021, a survey of 1,007 Latvian residents aged 18 to 74.
About Rimi e-store
Rimi e-shop makes it easy to make daily purchases without leaving home. In the store you can buy both food and household goods, receiving the prepared shopping cart in the store, with home delivery or Rimi Drive. More information about Rimi e-store: rimi.lv/e-veikals
Rimi Latvia
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