The original publication of the complaint against the CDMX PRD was released from 8 a.m. on Friday 5 February
However, since then it has only garnered just over six thousand reactions, comments and retweets.
It is not known which digital marketing or advertising agency is the one that manages the social media of the party’s capital office.
Today, in a new chapter of “Never anger your Community Manager (CM)”, the Mexico City (CDMX) office of the PRD is going through a brand crisis. Since yesterday morning, a “press release” has been published on the organization’s official Twitter account. In it, the cabinet in charge of the party’s social networks informed all the followers of the profile that the organization had not paid its debts. The situation would extend at least until last October.
In the image, the firm that manages the PRD networks indicates that the leaders of the party’s capital office refuse to pay the agreed remuneration for the production of online content. According to the publication, they have ended the commercial relationship with this political group since December. Then an agreement would have been signed to pay for the resources produced up to that time. However, the agency accuses that there is a “clearly negative”.
The agency also specifies that it has received several comments from the PRD about this non-payment, in the style “do it as you want and see yourself in court”. Or, “they won’t pay you and I won’t get involved.” As part of the complaint, the cabinet stressed that just as they fail to keep their trade promises, they should not be required to continue with their campaign pledges. As part of the thread, he hacked into the accounts of party members and journalists.
The PRD does not pay!
Since last October, it has owed a debt to its digital media providers.Trust is earned and built by RESPECTING THE most basic COMMITMENTS.
The #PRD does not respect contracts. DON’T trust them! #PRDnoCumple #ElSolNOSaleParaTodos pic.twitter.com/PiCRplJPEv– PRD CDMX (@PRD_CDMX) February 5, 2021
Political marketing and industry flaws amid the pandemic
The PRD CDMX publication received a mixed reception from consumers. Some users took it as a joke, asking the company that since it is sabotaging the party, it also gives them control of the account or classified information. Others dismissed the “burn” as a sign of the unprofessional nature of this company. Some, as always, took the opportunity to criticize (or praise) the administration in power.
Hi. Since at the moment they are not obeying the PRD, can you tell me everything you know about prianbots and fake accounts? My DM is open.
Thank you!?
– Felipe Ponce Aragón | AMLOVE AND PAZ (@AragonEquity) February 6, 2021
Against the ethics of the work of the agency behind. It would have been best to initiate a declaration from your company account and to file the corresponding complaints with the authority.
– Axel Zamudio (@AxelZamudioMX) February 6, 2021
Too bad the PRD does not turn off. A greater shame the way they charge. Using the information, accounts and passwords assigned to them.
No one will hire them again.
– Mauricio García (@MauGG) February 6, 2021
Why if the contract ended since December, do they still have the credentials?
Although @PRDMexico pisses me off, it smells like @VisitMex
* They are going to transform them well, bastard friends, ask @sergioloredo who is already in the vote to play with him.
– ?? Sergio Muhammad Ruíz SEO ?? (@sergioaruizh) February 6, 2021
Can you sell me the accounts? It’s for a task.
– tumbaburross® (@tumbaburross) 6 février 2021
It is no longer a political party, it is a micro-enterprise called los chuchos, which according to history had a very strong political party when an honest man was president, which today is the envy of the world #AmloElMejorPresidenteDelMundo
– Hector Aguilar (@ HAM120539) February 6, 2021
Hahahaha… I don’t see them complaining about the big debt in which the stupid president @lopezobrador_ will leave us for his mismanagement since he was in the PRD and his cover-up of rapists who want to be governors #MORENADestruye
– Luzaray? (@Luzaraysky) February 6, 2021
Related Notes
How has the image of the PRD evolved?
PRD, the farewell of a political brand that has become a franchise?
They sell tortillas at half price but … with the PRD logo
Beyond gossip, this non-payment by the PRD is a great excuse to bring up the role of social networks in political marketing. According to the University of Pennsylvania, these types of platforms are a game-changer for public servants, parties and governments. Not just because it helps level the playing field between established giants and newcomers. It also opens up several new dynamics of communication (or, in this case, dramatic).
It’s also a chilling reminder of how the pandemic has negatively affected marketing and advertising agencies, even those specializing in the digital environment. As happened to ex-PRD ally CDMX, many companies did not receive the payment their customers owed. According to Digiday, some executives have expressed frustration and even anger with brands because their refusal to honor debts prevents them from taking care of their team.
Other great chapters of “Never anger your CM”
This isn’t the first time a digital marketing company or network manager has sabotaged their client’s account. The closest case was that of Hawkers, who long allowed his CM to make aggressive, mocking and disrespectful posts that drew mass criticism. In the end, the Twitter account shared a statement in which it reported that it had already fired the person, giving him his own sunglasses as a gift of compensation.
If you go back a few years, you can also find a case that actually involved an agent linked to politics, as now with the CDMX PRD. In 2015, the rumor began to spread that the story of the Kirchner period in Argentina had been “stolen” by his CM. The above, because the profile has changed its name and announced that it will be “deactivated” with the takeover of Mauricio Macri. Then the theme was so popular that it became a trend.
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