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The Israeli mobile game giant Playtika has now announced the long-awaited IPO. The time couldn’t be more appropriate, as many people are still tied to their homes because of the pandemic and play a lot. Quite a few companies are queuing up to seize the opportunity.
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By the editorial team on December 31, 2020 |
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Image source: Playtika
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Currently, some leisure activities, which are otherwise a little frowned upon, have become socially acceptable to pass the time of many millions of people who are stuck in their apartments and houses due to the pandemic. Online casinos, video streaming, eSports and of course classic gaming on PCs, consoles and mobile devices are part of this. No wonder that the companies that want to use this time window, in which not only the prices are quite high and stable, but also the acceptance of society and the interest of investors and sponsors, want to finally get going to dare the stock market. After the eSports company Skillz took the plunge last week, the Israeli gaming giant Playtika has now also applied for an IPO.
How many shares will be offered at what prices is not yet known. Playtika has filed for listing of its common stock on the Nasdaq Global Select Market under the symbol “PLTK”. Morgan Stanley and Credit Suisse will be the lead bookrunners. Citigroup, Goldman Sachs, UBS Investment Bank and BofA Securities also appear as bookrunners. Baird, Cowen, Stifel and Wedbush Securities will act as co-managers for the proposed offering. The IPO papers were submitted on December 9, 2020.
Playtika was founded in 2010 and has over 3,700 employees worldwide. There are branches in Herzliya (Israel), Chicago, Las Vegas, Santa Monica, Tel-Aviv, London, Berlin, Vienna, Helsinki, Montreal and Sydney, among others. Playtika has its main business in online social casino games such as the World Series of Poker. The Spieleschmiede can look back on 35 million monthly active users (MAUs) and 12 million daily users (DAUs).
In 2011, one year after Robert Antokol founded Playtika, Caesars Interactive Entertainment acquired the company. Five years later, Playtika was sold to a consortium of Chinese companies for $ 4.4 billion. Playtika has now taken over 15 other companies itself. Playtika’s acquisitions include Wooga from Germany, Supertreat from Austria and Seriously from Finland.
Today Playtika is the owner of Alpha Frontier. This is a consortium of various investors, including Giant Chairman Shu Yushu. Giant wanted to take over Playtika completely as the sole owner, but Yushu failed. Playtika’s various studios operate more than 20 games, all of which are free-to-play titles. There was also a rebranding this year so that all employees around the world can identify with the giant and know what Playtika stands for. Playtika is now officially working under the motto “infinity ways of play”. Playtika is no longer limited to a spectrum in the online casino world, but includes all types of games and players. Playtika would like create infinite possibilities for peoplewho play the company’s games – whether it’s hardcore, social casino, or casual.
Info: This article was about casino / gambling. Please always note that gambling can be addicting. There is no guarantee of a win or ways to increase the chance of a win through “tricks”. Before using a gambling site, always check its legality and legality! Information and help at www.bzga.de.
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