A journey to the beautiful country through one of the most loved products of the boot, Nutella. In collaboration with Enit, the national tourism agency, Ferrero launches the special series of ‘Ti amo Italia’ jars, in a limited and collector’s edition, which will be released on 12 October.
The “special edition” is made up of 30 different packs which, from north to south, cover all regions. Two shots were chosen to depict the Fvg: the lakes of Fusine (pictured) e the vineyards of Savorgnano.
By framing the QR code on each jar, it will be possible to live an immersive virtual reality experience through a digital platform. You can also test your knowledge related to the territory, history, culture and enjoy video-recipes related to the local culinary tradition, revisited ‘in a Nutella key’.
“A multisensory journey to involve each person in an evocative and inexhaustible storytelling of visual and gastronomic experiences. Enit promotes the image of Italy in the world, it does so with as many as 28 offices around the globe. This project will contribute to affirming Italianity. and the excellence of Made in Italy with an immediately recognizable brand “declares the President of Enit Giorgio Palmucci.
“Nutella signs his love for Italy on every jar and reminds us that, to grasp the good in life, you don’t need to look far, sometimes you just need to look around. In this difficult moment for a strategic sector of our economy such as tourism, Nutella purposely clings to the ENIT to enhance their greatest national wealth among the Italians: the beauty of Italy itself, the true and real one, made of nature and art, cities and villages, seas and mountains, the one that the whole world envies us ”declared Alessandro d’Este, CEO of Ferrero Commerciale Italia.
PLACES. Alongside the Fvg, the Gran Sasso was chosen for Abruzzo; for Basilicata Matera; for Calabria the Great Arch of San Nicola Arcella; for Campania the Faraglioni of Capri; for Emilia Romagna the Porticoes of Bologna; for Lazio Civita di Bagnoregio, Monte Circeo and Via Appia Antica; for Liguria the Cinque Terre; for Lombardy, Lake Como; for the Marche the Hills of San Severino; for Molise the Santa Maria waterfalls; for Piedmont the Langhe, Monte Rosa and Lake Maggiore; for Puglia Alberobello and Roca Vecchia; for Sardinia the Maddalena Archipelago and Su Nuraxi di Barumini; for Sicily the Scala dei Turchi and Stromboli; for Tuscany the Val d’Orcia; for Trentino Alto Adige the Adamello Brenta Park and Lake Braies; for Umbria the Piani di Castelluccio; for the Valle d’Aosta the Gran Paradiso and for the Veneto Venice and Burano.
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