Billionaire Lawrence Stroll took control of British luxury car maker Aston Martin on Monday amid a coronavirus pandemic, with the priority of preparing to resume production.
The Canadian businessman becomes executive chairman of James Bond’s favorite brand, after taking a 25% stake in the capital.
“Our most pressing objective is to plan for a restart of our factories, in particular to start production of the brand’s first SUV, the DBX, and bring the whole organization to life,” he said in a statement. communicated.
He spoke of ‘the most difficult global environment we have ever known’.
Aston Martin, like all manufacturers in the United Kingdom, shutdown last month its sites in Gaydon (central England) and St Athan (Wales) while resorting to short-time working .
The manager also confirms that once production resumes, give priority to demand over supply, which should push him to limit the number of cars sold and increase the price.
The billionaire, who built his fortune by investing mainly in fashion brands, fled to the rescue in January of Aston Martin who was experiencing an erosion of its sales and great financial difficulties.
The rescue also provides that Mr. Stroll’s F1 team, Racing Point, one of whose drivers is Lance Stroll, the billionaire’s son, will take the name of Aston Martin from the 2021 season.
“Aston Martin will take its place on Formula 1 circuits as a team for the first time in more than 60 years,” said Stroll.
/ ATS
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