Netflix confirmed the proof of a random mode on your platform, which prevents the user from choosing what he wants to see. The online platform will reach the world throughout the first half of 2021.
Netflix referred in the results of the fourth quarter of 2020, the test of a feature that allows users see a title chosen for them instead of having to navigate through all the options that the platform offers.
The test is about a random play button that the company has been testing in several countries for some time. The famous button is located on the home page, under the profile.
Shuffle: Netflix’s Shuffle Button
By selecting the random button, the user will start watching a movie, series or documentary that was selected in advance by the algorithms of the platform.
As explained in BAE Negocios, the characteristic “Shuffle” is an adaptation of the old TV zapping to the technology of on demand. However, it has a disadvantage: it is difficult for a user to step out of their “comfort zone”.
After announcing your new option, Netflix reported that in the last quarter of 2020 they increased the number of subscribers by 36.5 million, reaching 203.6 million users.
In the case of the music platform, Spotify, the shuffle button is only for premium users. With random mode, users can let chance decides what is going to sound.
The platform points out that this option is ideal for long playlists or when you just don’t want to follow the established order. You can activate the shuffle mode to listen to any playlist, album or profile of an artist.
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