- Regina Orozco’s verified account on Twitter was the scene for the request of both celebrities.
- Damián Alcázar has made no secret of his political preference and support for the mima at different times.
- The movement can be classified within influencer marketing by the relevance of the characters.
Electoral campaigns are nearing completion, but this does not mean that the candidates are resigned to keeping the results as they are, although the electoral pulse dictates some data, there is still an opportunity for some twists of the screw and thus gain the preference of what voters and one of the last resources they have used, it is the purest influencer marketing in politics, it’s about Regina Orozco Y Damien Alcazar, who have come out on the actress’s official Twitter account to ask the electorate to “think about their vote” making an evident call to grant the vote in favor of the political group in power, Brunette.
Is it true that they call you chairo? Are we just starting ?? pic.twitter.com/92elVhPPpN
– Regina Orozco (@ReginaOrozco) June 1, 2021
It is not the first time that during these campaigns we have observed this type of action, the candidate for the Citizen movement to Nuevo Leon, Samuel GarciaHe has also occupied it, from his partner who is a recognized influencer on Instagram, to the musical collaboration he had with important representatives of national rock; which of course unleashed criticism from users on social networks, but in the end it fulfilled its mission of keeping it at the forefront of electoral preferences, but also in the conversations of those who are still not convinced who to vote for.
Thanks to Ronda Bogotá, Genitallica, Pato Machete and Jonaz for giving rhythm and emotion to yesterday’s mega decal hit at Arena Monterrey.
Keep showing that the best music is from Nuevo León. pic.twitter.com/F7Kk91nIRO
– Samuel García (@samuel_garcias) May 31, 2021
But now it has been the turn of the actors Regina Orozco and Damián Alcázar who invited the Mexican population to vote for the candidates of the Morena party, next June 6. Through her Twitter account, the singer Regina Orozco published a video in the company of the actor Damián Alcázar. in which they ask for a “massive vote for Morena.”
“Is it true that they call you chairo?” The singer asked the actor. “Chairo no, what follows,” replied Alcazar.
“All for Morena. Mass vote. Everything for Morena, if not, it will not be possible, we are just beginning ”, say both actors.
In his opportunity, the actor of films that includes a direct satire to the government, makes an account of the actions that the President has developed Andrés Manuel López Obrador in the first three years of his administration.
“Salinas de Gortari, the peso was devalued 400 percent; Zedillo, 170; Fox, 16; Calderón, 24; Peña Nieto, at least 50%; Andrés Manuel 0 percent. He bought a refinery, he is building another, he is rehabilitating two others so that we no longer buy gasoline abroad. Do you know what Calderón did with half of that money? A fence! How do you see? ”, Replied the actor.
Later, Regina Orozco She explained that although “there is a lot to do”, this administration has allowed demonstrations in favor of women and stressed that now women are allowed to participate in the cabinet “when have you seen it?”
Finally, the actors reiterated their call for a massive vote for Morena’s candidates.
The role of influencers in politics
The Internet, and especially social networks, have generated the appearance of a series of people, which in the traditional media would be more or less the equivalent of famous people or celebrities, who have become references for a large number of users.
These influencers are characterized by have a lot of hook and charisma in the virtual world. Some of them, such as youtuberse instagramers, have channels with thousands (and, in some cases, even millions) of subscribers and followers.
Obviously these kings of social media are real opportunities for brands, advertisers and of course politicians, since a criticism of a certain action plan or simply his appearance wearing a garment with a party logo, generate content in favor of a candidate for public office or simply mention it in his speeches or post, they can get to raise a lot the popular acceptance of a certain political organization and, therefore, increase the number of voters who grant it their preference.
The coronavirus pandemic that is currently being experienced in the world, modified many of our dynamics and the marketing path was not exempt from such effects, during this period we also saw how the marketing of influencers. This was made clear by the most recent report by SocialPubli, the II Study of Advertisers with Influencers. Among the brands and agencies surveyed, 90 percent were found to believe the results of these activations were as effective, or more, during the pandemic. This, compared to the performance they showed shortly before the crisis.
A very similar figure, 89.2 percent, actually pointed out that influencer marketing is effective or very effective for their business goals. The above represents a growth of 5.2 percent over last year’s edition. Also, more than four in 10 respondents believed that their return on investment is the best of the digital channels.
Mexico, which will hold the largest elections in its history on June 6: almost 93.5 million are called to vote for the 500 federal deputies, 15 of 32 state governors, 30 local Congresses and 1,900 municipalities; It has not been left out of the trend that is framed by these characters and although politics is not the only one to use ‘celebrities’ for a particular purpose, to get the votes of the electorate if it is something exclusive to political communication Furthermore, it strongly draws the attention that influencers will find the way to promotion and a few days after the election it is positioned as an important success to have resorted to this alternative.
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