If you like American pop culture, you must know his work, even if you don’t know his name: the American graphic designer Milton Glaser, known for the popular tourist logo “I love NY”, died on Friday June 26, his birthday , at the age of 91 years.
Born June 26, 1929 in the Bronx of a Hungarian Jewish family, Glaser was known for his cheerful retro style, which helped shape the visual identity of popular American culture in the 1960s and 1970s.
Besides his “I Bob Dylan representing the profile of the singer, in the shadows, with crazy psychedelic hair.
D.C. Comics, Brooklyn Brewery, Mad Men…
He also reimagined the logo of the comic book editor D.C. Comics or designed the Brooklyn Brewery logo, now popular with hipsters around the world. More recently, he had notably sketched the poster of the last season of the hit series Mad Men.
“What Milton Glaser gave to New York will stay with him for a long time. I love New York was the perfect logo at the time and the rest today. We lost a brilliant designer and a great New Yorker ”, New York Governor Andrew Cuomo reacted on Saturday morning.
Co-founder of the Push Pin studio and New York Magazine, he created the “I love NY” logo in the 1970s at the request of the city, whose image and reputation were much less attractive than these days. The popularity of the logo was so “Exceeded expectations”, he explained in an interview in 2018, that he “Did not even consider himself as his creator”. “But that doesn’t take away from the pleasure I feel when I realize it was me.” “
He received the National Medal of Arts in 2009 from the hands of Barack Obama, becoming the first graphic designer to receive the highest distinction granted by the American government to artists.
Citing Pablo Picasso or Giorgio Morandi as references, he was an internationally respected artist whose works have been exhibited in the greatest museums of modern art, from New York’s MoMA to the Center Pompidou in Paris.
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