Meta’s Proposal for Ad-Free Paid Subscription Version of Facebook and Instagram: EU Data Protection and Personalized Advertising

Meta is in talks with EU data protection regulators to offer an ad-free paid subscription version of Instagram and Facebook.

Users unwilling to pay the equivalent of $14 or even $17 a month for access to Meta’s Facebook and Instagram apps will have to accept so-called personalized ads that allow Meta to track a user’s online activity.

The proposal made by “Meta” is related to EU regulations, which may affect the personalized advertising practices of this company.

The EU has introduced and strengthened data protection and privacy regulations, including the General Data Protection Regulation (GDPR), to protect users’ data and privacy rights.

For companies like Meta, personalized ads are a big part of their revenue because they use user data to deliver more effectively targeted ads to them.

EU regulations aim to give users more control over their data and require companies to obtain explicit consent for certain data processing activities, including personalized advertising.

Users who are offered a choice between a free, ad-supported version and a paid subscription will usually choose the former. This will help Meta to comply with EU regulations without affecting its advertising business.

2023-10-04 05:07:01
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