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Kaba didn’t last long as Volkswagen fdesigner. Why did he have to die?


Jozef Kaba fell in love with the concept of the new ID.Life electric car. The general public, and therefore not even the leaders, but the “angular” design of the pli failed.
Author ▪ Volkswagen AG

SlovkJozef Kaba when he took up the position of chief designer, he was instructed by the top management to print his “own design language” behind the wheel of the Volkswagen logo, which would appeal to other customers. But he didn’t quite agree with him about what he should know. And so he had to die, nhle and neekan. Pitom stopped his influential function for about 30 months, which is the time during which, for example, according to the Handelsblatt newspaper, the draft model cannot fully manifest itself.

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