17.10.2022 – 13:01
Marketing-Clip
Edewecht
Julian Haase is the founder and CEO of Marketing-Clips, a video marketing agency near Oldenburg. Together with his team of experts, he creates advertising videos for trade, craft and service customers, thus ensuring greater growth and predictability for retailers and service providers. At the same time, he helps companies with an optimal online presence and social media accounts to be more present and visible in the digital world, thus supporting them in the search for new customers and employees.
There is hardly any way around video marketing these days. Moving images are particularly important for the younger generation, because they require less effort than reading complex texts. In addition, they are remembered for longer. The best results are achieved with high quality video content. Professional planning and careful production are therefore essential. Otherwise it can happen that the guarantee of success suddenly becomes more of an obstacle than a help to your business. “To achieve the desired effect, numerous sources of error must be avoided,” explains Julian Haase, founder and CEO of the Marketing-Clips agency. “The key is to understand how video marketing actually works. On the one hand, the target group wants to be entertained, on the other hand, they want to be informed about the company and its products.” Together with his team of experts, the professional implements exactly these requirements. Below, Julian Haase revealed the three biggest mistakes that should definitely be avoided in video marketing.
Mistake 1: Neglecting the audience’s perspective
Video marketing is more than just creating a video and uploading it to the Internet. Ultimately, it’s all about what your target group wants to see and what works on the respective platform. Yet all too often, companies just stick to what they want and don’t consider that their target audience might want to see something entirely different. Of course it is good and important to point out your strengths sooner or later. However, the focus should always be on the viewer. It is equally important to consider what is actually relevant to the platform, especially with regards to length. A YouTube video, for example, can be much longer than an Instagram or TikTok video. Here the attention span of the public is rather limited due to the abundance of content. A crisp video that makes you want more without containing overly obvious advertising is the method of choice in this case. In no case should video content be perceived too quickly as advertising, because this does not get along with most viewers, especially in social networks. Companies should therefore do without logo placements and the like in this context.
Mistake 2: Not using the remarketing and retargeting options
Producing promotional videos without following a clear marketing strategy will sooner or later backfire. Professional planning is therefore essential. This also includes the best possible use of the remarketing and retargeting options offered by the respective platform. In other words, to make a video marketing campaign a success, it’s worth filtering out the people who have been watching the video for a certain amount of time to provide them with new ads. It is reasonable to assume that these people are generally interested in the subject. A distraction may have caused the video to drop out. Measuring, evaluating and tracking this data as part of a clear marketing strategy is therefore urgent and sensible.
Mistake 3: not considering quality requirements
Video marketing is successful when the quality of video content is tied to user expectations. To put it concretely: the quality of the video production should be correct in every respect so that the message really reaches the viewer. If the quality of the video isn’t appealing or even inappropriate, it’s not just the success of the video marketing campaign at stake – in the worst case, the external perception of the company and its brand can also be harmed. In terms of quality, what you see must match what the viewer expects from the company. The video content should therefore be conveyed as authentically as possible to arouse and retain the interest of the target group. This is the only way advertising videos can actually be used as a meaningful marketing tool.
Would you like to use marketing clips to secure more orders and applications from your region? subscribe now Julian Haase and schedule a free consultation!
Press contact:
Marketing-Clip
Represented by: Julian Haase
https://www.marketing-clips.de/
Email: [email protected]
Press contact:
Ruben Schaefer
[email protected]
Original content from: Marketing-Clips, broadcast by news aktuell
