Tag: Press releases

13.09.2023 – 18:10

uhlsport GmbH

Balingen (ots)

The sporting goods brand Kempa announces its new collaboration with the streaming platform Dyn. From now on, fans of basketball, handball, table tennis, hockey and volleyball will have a new media home where they can experience the power and emotion of sport up close.

As part of this new partnership, Kempa will be the outfitter of the Dyn On-Air team, consisting of experts, presenters and commentators. Kempa will also act as an important advertising partner and will showcase the brand with various advertising formats on the platform.

“From the moment we were introduced to the concept behind Dyn, it was clear to us that it was a great fit for Kempa. The collaboration with Dyn’s innovative team is very promising, and our first meetings were already characterized by shared ideas for the future. Through its presence in the five sports, Kempa’s position as a leading team sports brand is further consolidated. In addition, by equipping experts and presenters, the brand shows its versatility not only in team sports, but also in the leisure segment,” says Tim Grothaus, Head of Sponsoring and Promotion.

Real emotions, exciting games and unforgettable sports moments: That’s what Dyn and Kempa promise the fans. This Kempa credo is reflected in this partnership. Both partners pursue the goal of getting even more people excited about the sport, living it and sharing it with others with real passion.

“The Kempa brand stands for agility, strength, emotions and goosebumps moments. That fits Dyn perfectly. We are a young company and are pleased to have won such a well-known and sports-oriented brand as an outfitter. Kempa comes from sports and knows how clubs work and players are optimally presented. They also do this for our on-air team,” says Marcel Wontorra, Chief Operating Officer of Dyn Media.

The partnership between Kempa and Dyn underlines both companies’ commitment to putting sport and its fans at the center. The sports community can look forward to the joint initiatives and projects that will emerge from this collaboration.

About Kempa

Kempa was founded in 2002 as a private brand of uhlsport GmbH with a focus on handball. It is named after former player Bernhard Kempa, the inventor of the goal trick of the same name. Since its founding, Kempa has established itself as one of the leading handball brands. In addition to numerous national and international clubs, the Balinger sporting goods manufacturer also equips several national teams. However, the portfolio is constantly growing, and Kempa is also a sought-after partner in hockey, fencing, wrestling and (beach) volleyball.

About Dyn Media

Dyn Media’s goal is to create a new media home for millions of German sports fans who are passionate about leagues and sports beyond football. For this purpose, the audiovisual rights of attractive leagues and sporting events are being bundled into one media offering for the first time. With high-quality production standards, creative editorial formats and intensive marketing support, the new streaming platform aims to increase the perception and appreciation of sports. Dyn Media already has a diverse rights portfolio in handball, basketball, volleyball, table tennis and hockey, which will cover both national and international rights as well as women’s and men’s competitions. The women’s and men’s hockey Bundesliga will be available to watch freely on a Dyn YouTube channel in its first season.

Press contact:

Linda Gurski
Jr. Social-Media & PR-Managerin
uhlsport GmbH
Klingenbachstraße 3
D-72336 Balingen-Engstlatt
Mail: [email protected]

Original content from: uhlsport GmbH, transmitted by news aktuell