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JBC adapts 800 sweaters with the teenage word ‘simp’ as print: “… (Houthalen-Helchteren)

The word ‘simp’ is cut from the sweaters and replaced by a blue strip of fabric. ©   JBC

Houthalen-Helchteren

The controversial ‘simp’ sweaters from clothing chain JBC get a new life. They were taken off the shelves because of the negative connotation of the teenage word ‘simp’, but they will soon be back on the market after a small adjustment.

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