IPhone Sales Drop This Year, Until Overtaken by Xiaomi

KOMPAS.com – The Covid-19 pandemic is destroying business smartphonehomemade cell phones are no exception Apple, iPhone. At least so according to the 2020 fiscal year (FY) fourth quarter financial statements released Apple recently.

In these financial statements, sales The iPhone was recorded at 26.4 billion US dollars, down 20.7 percent over the same period last year (33.3 billion US dollars).

In all, iPhone sales in 2020 were also reported to have fallen 3.2 percent over the previous year, with sales figures of US $ 137.8 billion. Throughout 2019, the revenue contributed by the iPhone was known to be recorded at 142.3 billion US dollars.

Also read: The 5 Largest Smartphone Manufacturers in the 3rd Quarter of 2020, Xiaomi Shifts Apple

A report from market research firm Couterpoint also states that the number of iPhone shipments in the third quarter of 2020 fell, and was instead overtaken by Chinese cellphone vendor, Xiaomi.

IPhone shipments in the third quarter of 2020 were 41.7 million units, while Xiaomi had 46.2 million units. Apple’s market share is around 11 percent, or down 1 percent from the same period in 2019, while Xiaomi’s market share is 13 percent.

Another product went up

Even though iPhone sales fell, the increase in sales actually came from other Apple product categories, such as Mac computers, iPad tablets, Wearables, Home and Accessories, and Services.

In the fourth quarter of 2020, the four categories each scored sales figures of 9 billion US dollars, 6.7 billion US dollars, 7.8 billion US dollars, and 14.5 billion US dollars.

Compared to the same period last year, the income contributed by these four categories increased by around 30 percent, 46 percent, 16 percent, and 20 percent.

Also read: Samsung leads the global smartphone market in Q3 2020

If observed, iPad sales seem to skyrocket compared to other categories. That said, the increase in sales of iPad products was influenced by the Covid-19 pandemic, which forced some students to study from home.

Well, the increase in sales in these various categories has made Apple print the fourth quarter of 2020 worth US $ 64.7 billion, an increase from US $ 64 billion in the same period last year.

So, this year, Apple’s overall revenue was recorded at US $ 274.5 billion (around Rp.4005 trillion), an increase from US $ 260.1 billion in 2019.

iPhone 12 is not included

This financial report records Apple’s business performance from the beginning of July to the end of September 2020. This means that the report does not include the sales performance of the iPhone 12 quartet, which just launched in October 2020.

Also read: Get TKDN Certificate, iPhone 12 Enter Indonesia Soon

As summarized KompasTekno from PhoneArena, Sunday (1/11/2020), sales of the iPhone 12 itself will be included in the financial statements of the first quarter of 2021 in Apple’s fiscal year, which of course will be released next year.

Apple itself does not set a revenue target from sales of the iPhone 12 in its financial statements early next year. This is because the Covid-19 pandemic has indeed made things uncertain.

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