Jakarta –
Apple reportedly stopped production iPhone 12 mini. Because the sales performance of this model is inferior to the iPhone 12, iPhone 12 Pro and iPhone 12 Pro Max models.
Taiwanese research company TrendForce claims that the iPhone 12 mini is no longer being produced. This model is said to have entered the end-of-life phase sooner than it should.
“Apple is expected to focus on driving sales of the three non-mini models in the iPhone 12 series given the fact that the iPhone 12 mini (which reached End-of-Life earlier in 2Q21) experienced disappointing sales performance compared to other models in the iPhone 12 family, ” said TrendForce, as quoted from GSM Arena, Wednesday (23/6/2021).
Weak sales iPhone 12 mini not really new news. In March, Apple even reportedly started cutting production of the iPhone 12 mini in the first half of 2021.
Previous reports said sales of the iPhone 12 mini accounted for only 5% of the total sales of the iPhone 12 series, and Apple may stop production in the second quarter of 2021 if there is no increase.
iPhone 12 mini was launched to meet the needs of users who are looking for a mini-sized phone at an affordable price. The phone, which was launched in October 2020, has a 5.4-inch screen with prices starting at USD 699.
Although production has been discontinued, Apple is still selling iPhone 12 mini on the official website until the stock runs out. The phone is available in six colors, including the purple that was just launched in April.
Although the performance of the iPhone 12 mini is not satisfactory, Apple is still planning to launch the iPhone 13 mini this year. But this model is likely to be shut down in 2020.
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(vmp / fyk)
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