“Beauty to the street” is the name of her association which works in Los Angeles, California, a double-sided city where you can find Hollywood, of course, but also thousands, tens of thousands of homeless people. , left them behind in the American dream. Shirley Raines, 53, grew up there. She worked there as a medical secretary and raised six children, until the youngest died suddenly in a domestic accident, and her life was turned upside down. Impossible to mourn. For years, she wonders, searches for meaning in her life, and it is in the eyes of the homeless below her house that she finds it.
I used to do all the hair and makeup…now I have an amazing team. I’m behind the scenes now but I did a little hair Saturday. pic.twitter.com/EFTX0OTzIP
— Shirley Raines (@beauty2streetz) August 30, 2021
His first maraud is a click. Several women compliment her on her makeup and hairstyle, so she explains to them: “For me, it’s like a protection, a mask to hide my wounds and my pain, besides, you also want a mask? Because I can bring you some.“And that’s how she started doing makeup and styling for homeless women.
Every Saturday, on Skid Row, this artery of Los Angeles where the homeless are relegated, she brings them mascara, lipstick, eye shadow and nail polish, not to mention shampoo, conditioner, and dyes that she does it herself. “Applying make-up and hair is a diversion, she explains to Glamor, everyone needs to escape, even if it’s only for a while. “ And then there is the physical contact, the fact of being looked at, touched, cared for. Obviously, in his car, there is also food, and sometimes clothes.
tv/CTyNE_rF_dX/?utm_source=ig_embed&utm_campaign=loading" data-instgrm-version="13" style="background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 540px; min-width: 326px; padding: 0; width: calc(100% - 2px);"/>During the Covid epidemic, she also distributed hydro-alcoholic gel, a lot of masks and especially attracted the attention of thousands of Internet users, locked in their homes because of the confinement and who were looking for a use. Quickly, she passed the bar of 200,000 subscribers on Instagram, some offered to join her to help, others made donations online. And then the media spot her, first the local radio, then CNN, and this week, the ABC channel which devoted a portrait to her.
Today, Shirley Raines has managed to formally set up her association and hire 25 people for her Saturday hairdressing tours. “Of course, it doesn’t take people off the streets, she concludes, but it allows you to maintain your self-esteem, your own flame, and to say to yourself maybe that no, the road is not finished“.
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