Traditionally, after Christmas, Ikea lures customers into furniture stores with a discount campaign. But this year Knut has to take place online – which not all customers like.
North Rhine-Westphalia – In January is at Ikea traditional Knut popular – one Discount promotion in Swedish fashion, where the furniture giant does not have Christmas trees but with Promotional prices throws around. Due to the corona pandemic, must Knut at Ikea this year in the online shop be relocated. And that happens with some Customers not good at all.
| furniture shop | Ikea |
| founder | Ingvar Kamprad |
| founding | July 28, 1943, Sweden |
| Headquarters | Delft, Netherlands |
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Ikea: Furniture store wants to lure customers into the online shop with Knut
In Sweden finds “Knut” traditional 20 days after Christmas instead of. Then Christmas is driven out and the tree banished from the apartment. In many places the tradition has developed into a kind of national sport and there is a “Christmas tree throws“Instead – and not only in Sweden, but also in Germany.
IkeaAs a furniture store with Swedish roots, the tradition cannot be missed and takes away Knut for years as an occasion for one post-christmas advertising campaign. Ikea urges its customers not only to throw Christmas trees out of the window, but also banish old furniture and to create space for new things. Appropriately lowers Ikea of numerous articles the prices.
Knut offers at Ikea: Despite Corona, furniture giant is lowering prices
But the corona lockdown thwarted Ikea’s plans – not only for Knut, but also for the plan, new ones in January vegan dishes in the Sweden restaurant to introduce. But where, if not at Ikea, would an alternative be available? And so, in short, the furniture company offered take-away and for Knut reduced prices in the online shop (more news about Ikea at RUHR24.de)
Ikea: Knut discount in the online shop has a catch
Announces in a post on Facebook Ikea to: “This year we’re celebrating knut online.” And a look at the online shop reveals that numerous products have been reduced by the end of January. Due to the extension of the corona lockdown and the associated measure that all stores must close by the end of January, the Discount promotion however one hook. And that seems to some too Customers bitter to burst open.
So many complain Customers – also on Facebook – that the Insane discounts at Knut would be since the saved price afterwards in the delivery costs or at the “Click & Collect” costs again hit it would be. It costs 10 euros if you currently order something online from Ikea and then pick it up in person at a branch. This change had already caused criticism at Ikea before Knut.
Ikea: This is how customers react to the Knut discount
Also in the course of Advertising campaign Knut Ikea now has to face many critical voices.
These are the few Reactions the Customers, on the Facebook post in which the furniture giant announces the discount campaign:
- “IKEA has deteriorated extremely, both in terms of quality and customer service. Click & Collect? 10 Euro extra!!!“
- “You should yours Urgently rethink online sales strategy! […] Click & Collect would have been plus 10 euros. In view of the brazen surcharges I decided not to buy anything and instead ordered an alternative product from Amazon. “
- “Celebrate Better Knut firstby taking out your 10 Euro fee for Click & Collect. “
- “Knut would be great if your products could also be delivered.”
- “It would be great if some things weren’t more expensive to ship than the item itself.”
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Judging by these reactions, Knut will probably not do quite as well for Ikea this year as in previous years. However, some respond too Understanding customers and hold the Costs for the Click & Collect service for appropriate. One should be glad that Ikea even offers such a service. After all, the employees would have to make the effort and find the desired products – that was the tenor of the positive feedback.
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