pts20210320001 Media / Communication, Politics / Law
Consent must meet several criteria in order to be valid
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A valid consent must meet several criteria (© dialog-Mail) |
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Vienna (pts001 / 20.03.2021 / 16:10) – In order to be able to collect and analyze behavioral data from newsletter readers (such as openings or clicks) at recipient level, a legal basis is required according to the GDPR.
There are several ways to do this (contractual obligation, legal obligation, legitimate interest, etc.), but in many cases the consent of the data subject will be the most important tool.
However, the consent must meet several criteria in order to be valid. In other words: consent that does not meet the following criteria is worthless!
Dialog-Mail’s email marketing experts have one List of all requirements for a valid (data protection) consent compiled and described. The criteria are:
* Consent must be voluntary.
* The consent must be given in an informed manner.
* The consent must be unambiguous.
* The consent must be documented.
* It must be possible to withdraw consent.
* Consent does not apply to minors.
In a detailed blog article by dialog-Mail these criteria are explained, the Consequences treated and a specific Suggestion for a wording described.
How do you design correct (data protection) consent?
https://www.dialog-mail.com/p/cb63B
Via dialog-Mail eMarketing Systems
The email marketing software “dialog-Mail” is one of the most successful and innovative email marketing solutions in Austria. Introduced in 2004 as a purely Austrian development, it has meanwhile won over 300 well-known customers, including such well-known companies as Andritz, Bayer, Hutchinson Drei, Voest Alpine, Mazda, Schrack Seconet, Salzburg AG and Ratiopharm. dialog-Mail offers all the functions that companies need for successful e-mail marketing – from A / B tests and event-driven mailings to dynamic interest profiles and extensive statistics in real time. The greatest strengths are the consulting competence, the simple operation (mailing creation simply by drag & drop) and the extensive possibilities for analyzes, success control and follow-up measures. More on: https://www.dialog-mail.com
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