Make no mistake, there is still some good on social media! More and more creators want to spread messages of hope and boost the esteem of people they don’t know. A movement that is finally gaining momentum and it is working! Even celebrities like Kim Kardashian West are doing it.
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This is a feel good trend! On social networks and in particular TikTok, paying compliments to strangers has become a real trend, welcomed with open arms by Internet users. If online hatred is still the scourge of social networks – Lena Situations recently closed her account on Twitter – this finally positive new fashion is attracting more and more followers.
A cafe like no other
On TikTok, the movement has crossed borders. Many creators post videos of them driving the streets, and randomly handing out compliments to people walking down the street. Meetings that bring a smile to both pedestrians and users of the social network: “When the lady at the end began to compliment them, kindness is contagious !! », Commented a user under a video of the @lalalandkindcafe account. A comment that has been liked more than 408,400 times. “I’m the 3rd person and I was just scrolling it’s so sweet she really made my day,” commented one of the people who received a compliment in said video. On TikTok, their viral videos can reach over 50.9 million views.
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The @lalalandkindcafe account has garnered over 4.1 million subscribers on TikTok with its mission to spread and normalize cuteness. Behind these videos which have become viral, the opening of tea rooms or rather cafes called “LaLaLand Café” in Texas and California, with the aim of: employing people placed with host families to help them integrate better. in society: “A place where benevolence is a priority. If we can positively impact all human beings who walk through our doors, kindness will spread like wildfire. The more stores we open, the more people we reach, the more we can prove that kindness is the way to go. People come before profits, ”they say on their official website.
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The hashtags #BeKind and #SpreadLove have so far garnered over 14.6 billion and 10.6 billion views on TikTok respectively. A success in particular boosted by the partnership between TikTok and Lady Gaga’s foundation “Born This Way” through the hashtag #BeKind. “We could all need a little kindness, whether it’s doing something for a friend or supporting your family, #BeKind. We’re partnering with Lady Gaga’s Born This Way Foundation in celebrating our community and how we support each other, so throughout this month show your commitment and help build a kinder and braver world. where everyone can be themselves authentic ”, we can read on the page dedicated to the hashtag #bekind.
Even Kim Kardashian gives compliments
If on TikTok users do not hesitate to motivate and compliment other Internet users, Snapchat also wants to surf on this positive trend. For this, the platform did not hesitate to partner with the most influential family on social networks. With its new challenge dubbed #KindnessChallenge, Snapchat, Kim Kardashian West and Kris Jenner have teamed up to “spread kindness” on Spotlight, the in-app user-generated video sharing platform. “I’m very happy to partner with Snapchat to showcase their commitment to making Spotlight the nicest place on the internet. When you spread cuteness, you immediately have the power to make someone’s day better, ”said the fashion icon.
A great initiative but which is not only philanthropic. With this huge marketing coup, Snapchat hopes to boost its own platform to compete with TikTok. Recently, Evan Spiegel’s social network pledged to pay creators between $ 1,000 and $ 25,000 to push them to create content on Spotlight.
“Unlike the ‘challenges’ of other platforms, Snap’s Spotlight editorial team moderates each challenge. The team is focused on amplifying trends that are positive, inclusive, creative, and engaging, as opposed to those that are harmful. All Spotlight Snaps are moderated before they are broadcast. These challenges inspire Snapchatters to create Snaps that showcase their word, point of view and unique personality, ”Snap said in its press release, throwing spikes at its often-criticized competitors like Instagram and TikTok. for their lack of moderation.
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