THESE STARS WHO BECAME BUSINESSMEN 3/6 – Icons of pop culture, David and Victoria Beckham have built together a flourishing business with multiple ramifications.
The pouring rain that day failed to dampen the public’s euphoria. No more than that of David Beckham. On July 16, the former English football star had reason to be jubilant. Inter Miami, one of the clubs in the North American Football Championship (MLS) which he co-owns, presented his new muse to some 20,000 raging fans on the stands. We don’t recruit world champion Lionel Messi every day.
The immense interest aroused by the sevenfold Ballon d’Or promises to offer a great financial victory to David Beckham. By strengthening the club’s visibility and extending its influence, the Argentinian star will boost sales of jerseys and more broadly merchandising, ticketing, sponsorship… The enthusiasm is palpable. In the space of a few weeks on Instagram, Inter Miami has already gone from less than 1 million subscribers to more than 10 million.
And the price of tickets to attend a match climbs at the speed of a penalty kick…
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2023-08-09 05:25:42
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