Mark Thompson Takes on CNN’s Revival Mission against Fox News and MSNBC
Mark Thompson will notably have the mission of reviving the audiences of the continuous news channel, outpaced by its rivals Fox News and MSNBC. The Warner Bros group. Discovery on Wednesday named a media veteran, Briton Mark Thompson, who once ran the BBC and The New York Times, to head CNN in an attempt to […]
From Soccer Stars to Business Tycoons: The Success Story of David and Victoria Beckham
THESE STARS WHO BECAME BUSINESSMEN 3/6 – Icons of pop culture, David and Victoria Beckham have built together a flourishing business with multiple ramifications. The pouring rain that day failed to dampen the public’s euphoria. No more than that of David Beckham. On July 16, the former English football star had reason to be jubilant. […]
The Rise of Mister V: From YouTube Star to Multi-Industry Mogul
THESE INFLUENCERS AT THE HEAD OF A SMALL EMPIRE (4/6) – The videographer has 23 million subscribers to his networks and is multiplying projects in all cultural industries. Stars of social networks or YouTube, their influence has gone beyond the first circle of their community of fans. Notoriety and media exposure have enabled them to […]
Meta and Snapchat want to ride the success of the technology behind ChatGPT
Mark Zuckerberg’s group is not behind in generative AI research. Michael Nagle/Bloomberg ANALYSIS – Scrutinized by the markets, the two groups announce that they want to release concrete functionalities as quickly as possible. Will artificial intelligence become a friend like any other? In the coming days, Snapchat will offer subscribers of its premium Snap+ service […]
The Silicon Valley Offensive to oust Chinese TikTok from the United States
Number one for downloads in the US and Europe since 2021, TikTok is about to dethrone Silicon Valley’s social networks. Avishek Das / SOPA Images / Sipa USA via Reuters Connect – DECRYPTION – Criticism of the app resonates in Washington, two years after Trump threatened a forced sale. What if TikTok was Beijing’s fake […]
can we publish some messages on the avenue?
DECRYPTION – In latest times, these advertising and marketing posters have aroused the anger of wellness personnel. They wonder how they could have been licensed and why they have not yet been eradicated. Citizens strolling via the streets of Toulouse observe with shock the arrival of massive billboards highlighting antitivax messages. “ Covid vaccination: 1 […]
The ValueAct activist invites himself to the capital of the New York Times
By getting its hands on 6.7% of the capital of the American media, the investment company wants the New York Times to deploy a more aggressive policy around its bundled offers. Trouble begins for the New York Times Company? The activist ValueAct Capital Management has just acquired 6.7% of the capital of the group which […]
New York times campaign accused of promoting ‘intellectual dispossession’
Par Le Figaro Published on 02/22/2022 at 4:41 p.m. – At the end of 2021, the American daily had more than 8 million subscribers. SHANNON STAPLETON / REUTERS – By suggesting that the saga Harry Potter could be “imagined without its author”, the American daily aroused strong reactions, in particular from opponents of the “cancel […]
On Instagram, the new reign of video upsets creators and advertisers
SURVEY – To compete with TikTok, Meta’s app is sharply increasing the visibility of its Reels video format. Creators of photo content are penalized. Instagram is changing its face. For several weeks now, the main thread of the photo application has given pride of place to short and vertical videos from accounts to which the […]
Elon Musk will meet with Twitter employees on Thursday
They will have the opportunity to submit questions to the boss of Tesla, who is threatening to withdraw his takeover proposal from the platform, complaining that he does not have enough information on the proportion of fake accounts. Elon Musk, who has made a takeover bid for Twitter, will meet with employees of the social […]