The Twitter platform does not need Donald Trump to continue growing, as the company said: “It ended 2020 with 192 million daily active users who can be monetized by Mdau, a term that refers to the number of daily users who can see ads.”
The number continued to grow in January, the month the former US president was banned from the platform.
Twitter did not provide a specific daily use figure for the month of January, but said: “The daily growth of users is higher than the historical average for the past four years.”
In this context, Twitter CEO Jack Dorsey said: “We are a platform that is clearly much larger than any single topic or account and 80% of our audience is from outside the United States, without specifying which account they might think of.”
Details of usage were provided in Twitter’s fourth-quarter 2020 earnings release, which covers the period from October to the end of December 2020.
This means that the release will not normally address information from January, but Twitter has said it is providing details given the unusual circumstances for this quarter.
It is unclear to what extent Trump’s presence has enhanced Twitter use over the years, but the speculation was that having a president of the United States as a regular user might have been in Twitter’s favor.
Although the Trump ban may not have an immediate effect, Twitter warns that its growth may slow, the company says: After our explosive growth in 2020, the numbers for 2021 may look a little worse.
In the first three months of 2021, Twitter expects the number of daily users to increase by 20% year-on-year, down from 24% in 2020.
Twitter also expects double-digit growth for the rest of the year, with the second quarter being the lowest, and Twitter explains that the slowdown is due to the significant increase in usage in the past year associated with the epidemic.
Total revenues reached a record high of $ 1.29 billion, an increase of 28% year-on-year, and advertising revenue reached $ 1.15 billion, an increase of 31% over the same period last year.
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The social media company said expenses will rise 25% or more in 2021, but it expects total revenues to grow faster than costs.
Net income rose to $ 222.1 million, from $ 118.8 million a year earlier.
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