“The areas of technology, data use and development of artificial intelligence processes have allowed us to have as much information as possible to make the best decisions with our clients,” explains Javier Rosado, partner and general manager of the northern region of LLYC.
In this process of transformation of the consulting firm, says Rosado, it would be counterproductive to maintain a workforce in which professionals with traditional profiles in the area of communication stand out. That is why they have been in charge of diversifying talent, from the grassroots to the top ranks.
In this sense, the arrival of Carmen Julia Corrales, who has been in charge of different marketing and advertising companies for more than 10 years, to the general management of LLYC México, is nothing more than part of a logical and natural evolution of the company.
Expansion: What challenges does it imply to assume the direction of a consulting firm coming from advertising agencies?
Carmen Julia Corrales: It is important to demystify that what is worked in communication, marketing and advertising agencies are only campaigns, when you look back you understand that it is about an accompaniment of the clients and, in some way, consulting. So the work is not so different, I also had the opportunity to lead the opening and management of Digitas Latin America and Tribal Worldwide, two companies that have a very important focus on consulting, especially in digital transformation, data management and online marketing strategies. In a way, taking on this role allowed me to accompany clients, as I will now.
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