August 17, 2022
18:52
–
Increasing from 25 to 50 to 60 retailers “in the in the vicinity of potential,” Bicycle Republic is anticipated to continue to be by significantly the biggest in the promptly consolidating planet of bicycle suppliers. The Colruyt department opened its initial department in Brussels on Wednesday.
–
Is this a coincidence? Bike Republic’s very first department in Brussels is located in a part of a former BMW seller. Competitor Lucien’s initially headquarters opened earlier this calendar year in a making that previously served as a Volkswagen garage. Though little motor vehicle dealerships have been observing and giving up black snow for decades, massive bicycle stores are advancing.
–
Bike Republic is the phoenix emerging from the ashes of the dying Flemish bicycle chain Fiets! risen after acquisition by the supermarket huge Colruyt in 2019. The to start with Brussels branch is composed of the acquisition of quality bicycle expert Everse IMP Bikes, which sells manufacturers these kinds of as Riese & Müller, Urban Arrow, Brompton, Trek and Dolly. Many of these massive names are also identified from Lucien to Ixelles.
–
The essence
- The Colruyt Bicycle Republic subsidiary provides an extra strengthen to consolidation in the entire world of bicycle shops: the range of its shops must double up to a most of 60.
- Bicycle Republic is so considerably ahead of D’Ieteren’s daughter Lucien. It aims to have at least 25 retailers by 2025.
- Bicycle income are turning into more and more money-intense thanks to additional high priced bicycles and elevated needs from makers. This makes it ever more challenging for modest bike retailers.
–
–
The twelve Fiets retailers! that Colruyt obtained 3 yrs ago are: renamed the Republic of the Bike. Lately, the selection of branches doubled to 25, creating Bicycle Republic the greatest bicycle retailer in the state. Now there is a new offensive for a lot more. “In the in the vicinity of future we want to go from 50 to 60 locations,” claims Wim Teerlynck, normal supervisor of Bicycle Republic.
–
Leasing
That selection is needed to provide cyclists across the region: “Individuals are willing to travel for up to 20 minutes to invest in a new bicycle,” says Teerlynck. “The bicycle shop ought to be reachable in 11 minutes for repairs.” Immediately after the rebranding of IMP Bikes, the opening of two new Bike Republics will observe on 1 September, in Aalst and Ninove.
–