Catalan Employers and Amazon Sign Agreement to Boost Digitalization and Internationalization of SMEs

Catalan employers Promotion of Work and the American company Amazon have signed an agreement to “promote the internationalization” and the digitization of the SMEs Catalan women on the internet with a training program from the multinational, integrated into the initiative Amazon Takes Off.

This includes free training in areas such as digital marketing, online sales strategy or logistics.

According to the employers’ association in a statement, more than a hundred small and medium-sized Catalan companies have received training in a first training day organized in collaboration with one of the Accelera Pyme offices, launched throughout Spain by Red.es.

3,300 Catalan SMEs sell on Amazon

Currently, more than 3,300 Catalan SMEs sell on Amazon and exceeded 250 million euros in exports in 2022, 25% compared to the previous year.

Since the launch of the program Amazon Takes Offmore than 30,000 Spanish entrepreneurs and SMEs have already participated in the training project.

The executive director of Foment, Laureà Floch, has highlighted the importance of “getting on the digitalization train”, while the head of institutional relations for Amazon operations in Spain, Eva Pérez, has defended promoting a competitive business ecosystem that gives more chances to SMEs.