Burger King sponsors both the men’s and women’s teams of the British Stevenage FC financially.
Last year, Burger King announced the entry as a shirt sponsor for the British fourth division football club Stevenage FC. Now the brand is expanding its sponsorship activity to include the club’s women’s team.
Burger King according to its own statement, supports the footballers of the club within the same financial framework and under the same conditions as the men’s team. “The aim of sponsorship is not to play for a title, but to get one strong signal for equality to send to society “, the company says. There are still unjust career opportunities and that Gender Pay Gap omnipresent for many women, it continues.
“We are convinced that innovation and performance in companies and society benefit from diversity in all its forms,” said so Cornelius Everke, Managing Director at Burger King Germany GmbH. “Because for us the question of whether king or queen shouldn’t determine our chances of promotion – neither in football nor in everyday life. That’s why we want to be part of it #GreaterTogether draw attention to the issue of gender-independent equality. “
About Burger King
Founded in 1954, applies Burger King today as the second largest Fast food hamburger chain of the world. 18.200 Restaurants in 100 countries and US territories are currently part of the chain. Almost 100 percent of the BK restaurants are run by independent franchisees. Many restaurants are owned by families who have been in business for decades, they say. In the current foodservice Top 100 Ranking of the largest catering companies in Germany Burger King comes in second with one Net sales in 2019 of 985.0 million euros (estimated) and 750 Restaurants.
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With the hashtag #GreaterTogether and a change of logo Burger Queen Burger King wants to use its own social media channels Gender equality draw attention and send a message against unequal treatment. –
