According to data from Globocan in 2021, per year In Colombia, 15,509 women are diagnosed with breast cancer, of which 4,411 die. Likewise, over the past 10 years, breast cancer in people under 45 has increased by 30 percent, according to the Ministry of Health and Social Protection.
That’s why October became the pink month; Named for being the color that represents the fight against breast cancer.
And in this frame, Colombian Celebrities, GoTrendier, platform for the purchase and sale of used clothing, e the amese association have come together to support women suffering from this disease and to raise awareness of the importance of early diagnosis.
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Valentina Lizcano is one of the celebrities who joined the initiative to donate the proceeds from the sale of her clothes.
personality like Sara Correa, Marcela Mar, Patricia Mantilla, Helena Fadul, Laura Alíñela, Valentina Lizcano, Carolina Londoño and the women’s balance platform, will sell their wardrobe clothes through GoTrendier and the proceeds between 1 and 20 October will be donated to Amese to support women with breast cancer and their projects.
For Ana Jiménez, Country Manager of GoTrendier Colombia, this action represents a way to contribute her grain of sand to the work done by the entity.
“For us it is always an honor to be able to support the Amese Association, we have been doing it for some years and the work they do every day to support these women is of the highest value, this is a good opportunity to take advantage of our voice as a company to launch a very valuable message to women that it can save many lives, “she says.
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The Amese Association assists more than 800 patients diagnosed with breast cancer annually, offering free access to health services, psychological guidance, support groups and peer therapies within the oncology unit to patients and healthcare professionals.
For the organization, the consolidation of this alliance and the donation GoTrendier will make mean a new opportunity to continue fulfilling its mission of reaching more women diagnosed with breast cancer and educating vulnerable women for early detection.
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“The donation resources will be used for the patient accompaniment program where we will deliver chemotherapy starter kits to low-income patients. They will also go to the self-care program where we will train migrant women, low-income women and the university population on the early detection of breast cancer, ”they explain.
Finally, one of the objectives of this union is to highlight the importance of early detection of breast cancer and to invite women to participate in the corresponding examinations in time.
“Breast cancer cannot be prevented, success lies in early detection, it is important to undergo a mammogram from the age of 45, to go to the doctor every year and perform a monthly self-examination, as in Colombia this disease is the main cause of medical death in women ”they assure Amese.
For his part, Jiménez comments that “with the early detection of breast cancer, there is the possibility of treating it effectively with guarantees of obtaining the cure, and that is why it is so important to know our body and to do the self-examination every month “.
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