Given closed furniture stores during
The corona crisis is giving way to many consumers these days
Search for sofa and Co. on the Internet. “Indeed,
that we’ve had a significantly stronger one in the past three weeks
Have experienced demand compared to the same period last year and in
Compared to our planning, “said the chief of the
Online furniture retailer Home24 , Marc Appelhoff, the
German press agency.
At the beginning of the crisis, demand also decreased online,
but have become clear in the days after the furniture stores closed
increased. “First of all for the categories in which you can also use
a shorter decision time, “said Appelhoff
belonged to office chairs, desks and side tables or lamps.
The furniture giant Ikea also confirms the development. “Currently has
our online sales more than tripled, “said the company
on request with. The losses in stationary retail would
however not compensated. “We achieve a good 30 percent of that
Sales that we under normal circumstances for Ikea Germany
would expect, “it said.
There is no telling how long the current online boom will last,
emphasized Home24 boss Appelhoff. A lot of new ones are currently registering
Customers. Overall, however, customer demand is becoming more difficult
forecast and more prone to fluctuations, said the
Rocket Internet participation on Tuesday in Berlin on submission
detailed years with. However, online becomes structural
win, said Appelhoff.
When looking at the year as a whole, Home24 remains cautious. Therefore
the young company is now targeting a currency-adjusted 2020
Sales growth of 10 to 20 percent. In February the
Board still striving for at least 15 percent. / Maa / as / DP / as
ISIN DE000A12UKK6 DE000A14KEB5
AXC0227 2020-04-07 / 13: 53
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