“Big Red Envelope” takes over “Shaolin Temple” and “Fortune Diary” Youku online movie Spring Festival continues to be popular

Original title: “Big Red Packet” takes over “Shaolin Temple” and “Fortune Diary”, Youku online movie Spring Festival files continue to be shown

On the fourth day of Lunar New Year’s Day on February 15, the movie “Big Red Packet” was exclusively launched on Youku, which further enriched Youku’s content schedule for the “Internet Movie Spring Festival”.In addition to “The Legend of Shaolin Temple” and “Diary of Fortune” which premiered on Youku on New Year’s Day, as well as a number of solo comedies, Youku and Alibaba entertainment movies focus on high-quality content, in addition to the hot spring festival files of theaters, online Provides a family viewing platform for the audiencecultureconsumptionfeast.

“Big Red Packet” was produced and distributed by Tao Piao Piao. It was screened in theaters across the country on January 22 and has already received 235 million box offices. With the support of Ali’s entertainment film business’s theater + network dual-line distribution system, this comedy film first filled the relative blank period of the theater line before the Spring Festival through flexible filing and distribution strategies, and then transferred to the Internet during the Spring Festival. Provide users with viewing options online.This has also become another theater network collaboration of Ali Entertainment FilmCase。

On February 12, New Year’s Day, “Fortune Diary” starring Song Xiaobao and Ma Li, and “The Legend of Shaolin Temple Depot” directed by Tang Jili and starring Wang Baoqiang premiered on Youku. The works created by two theater-level production teams have achieved a leap-forward upgrade of online movie content in this Spring Festival file. According to the data of the Beacon Professional Edition, on the first day of launch, the two films and Youku’s exclusive “Hing Feng Zuo Lang 3” ranked the top three in the popularity of Youku movies, and the overall popularity of Youku movies rose sharply from the previous day.

Youku Films contributed a number of industry firsts around the marketing of “Fortune Diary”.First of all, the video will be broadcast live on Youku + Kuaishou + DouyinPre-sale, Film and television KOLs + internet celebrities + anchors with goods are on the same line; secondly, YoukucommunicationThe movie entered the Wei Ya live room for pre-sale, and the film sold the “Fortune Card”, which was watched by a total of 7.35 million people; in addition, in the field of short video marketing, it also opened up the vibrato yellow car for pre-sale. The above three points are the first in the online film industry. Through short video + live broadcast marketing, the total exposure of “Fortune Diary” exceeded 100 million.

After the launch of “The Legend of Shaolin Temple”, the lead actor Wang Baoqiang brought the goods live on Douyin. The highest number of online users was nearly 8 million, which became a pioneering work in the live broadcast of movie-on-demand coupons.On the second day of the Lunar New Year, Wang Baoqiang boarded Youku’s “Watch Together” platform to chat with movie fans while watching movies, and give awayGo to seathe amountwelfareOn the third day of the Lunar New Year, he once again came to Youku’s “Star Cinema” specially planned for the Spring Festival, as a “star film recommender” to reveal his mind: “Because of the movie “Shaolin Temple”, I have a movie dream!”

In the first online movie Spring Festival file, Youku movies were launched as a whole in the “Laughing Movie Hall”, which combined to launch 6 ace comedy film works: In addition to the above three films, Wang Jing’s supervised, written, and directed, and Chen Haomin’s “Superior” Sesame Official, and “Xing Feng Zuo Lang 3” starring Zhao Benshan as art director and Yang Shulin, have been exclusively launched on Youku on January 29 and February 7, respectively. On February 19, “Cannon on Earth 3” starring Liu Xiaoguang will also be broadcast exclusively on Youku.

On the other side, the cinema movie Spring Festival stalls are in full swing. As of the afternoon of February 15, the cumulative box office of the 2021 Spring Festival stall has exceeded 5.5 billion, launching an impact on the strongest Spring Festival stall in history.Ali PicturesAs the co-producer of “Detective Chinatown 3”, “Hello, Li Huanying”, “Assassination of Novelists”, and “New God List: Nezha Rebirth”, we are now adopting rich genresthemeCombustion Shadow City.Theatrical + online movie Spring Festival files are parallel for the first time, greatly enriching the diversity of the public during the Spring FestivalCultural consumption。

(Source: Caijing.com)

(Editor in charge: DF537)

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