During the year, the App Store will display for each application the equivalent of a “nutri-score” aimed at clearly informing users of the use that will be made of its data. Developers will be required to provide all the information they need from their App Store Connect account, and there’s a little bundle of it.
They will thus have to indicate whether their applications collect personal information (name, e-mail address, telephone number, etc.), health (medical data, sports exercise records, etc.), financial information (bank details, remuneration, etc.), contacts (access to the address book), content (e-mails, SMS, audio messages, etc.), web browsing, purchases, identification (IDFA, username, etc.), diagnostics ( device crashes, app launch time, etc.).
Developers will also have to indicate whether the data collected by their apps are used by third parties or advertising agencies, and also how they are used for advertising monitoring. In short, a great deal of information will be needed to show off Apple’s feet. This may be an opportunity for publishers to take stock of the use of their users’ data and, if necessary, to do some cleaning.
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