SUBANG NEWS – Xiaomi for the first time to become a brand smartphone number 1 in Indonesia, and also in the world as of July 2021 beating Apple and Samsung.
This follows Latest Gadget News who reported sales of the Galaxy S21 series from Samsung only 13.5 million after 6 months, compared to the Galaxy S20 series which sold 20 million, the Galaxy S10 series which sold 37 million, and 100 million iPhne units sold Apple in the same timeframe.
This results in Samsung have to evaluate the division smartphone them to find out what went wrong and increase sales returns smartphone them to the top spot.
Galaxy S21 series from Samsung using the latest technology and even has a more affordable price than the previous series, even Samsung is one of the originators of the market smartphone fold.
Xiaomi is one of the answers to the question why Samsung experiencing a decline from the market smartphone is Xiaomi and here are five reasons:
1. Prioritizing the Digital Market
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Samsung relies on conventional marketing compared to Xiaomi.
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Company Xiaomi was founded in 2010 and beat Samsung in China in 2014, in India in 2018, and now in the world in 2021. Since its inception, Xiaomi rely solely on online media for their production and marketing, both word of mouth, flash sale, as well as loyal fans Xiaomi Fan.
Different from Samsung which rely on conventional methods, namely offline stores, billboards, advertisements on television, which are more expensive. This makes marketing Xiaomi more efficient and does not cost more than Samsung.
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