‘Xiaomi stops with product name Mi’ – Tablets and phones – News

Xiaomi has stopped using the Mi brand name, under which it has been sharing its smartphones since 2011. With the introduction of the MIX 4 earlier this month, the Mi name was already omitted. The Chinese manufacturer says that this will happen with all new devices.

Future smartphones will be released under the Xiaomi name, without the Mi Companion, says a company spokesperson against XDA Developers. Xiaomi had already started this in China, but de MIX 4 is the first device where the company no longer talks about a Mi device in its English communication.

Xiaomi released its first Mi 1 smartphone in 2011. End of last year the Mi 11 was announced. The successor will probably go through life as ‘Xiaomi 12’. The Mi line existed in addition to Xiaomi’s Redmi and POCO brand names, under which the company also includes smartphones. Initially, Xiaomi sold its smartphones only in China, but over the years, the manufacturer has expanded its sales market and the devices are now for sale worldwide.

According to analysts, Xiaomi is since this year for the first time market leader in the global smartphone market. The company has thus overtaken Samsung. According to Counterpoint, Xiaomi’s global market share was 17.1 percent in June and Samsung’s was 15.7 percent. Xiaomi has not disclosed why it will stop using the Mi brand name. Perhaps the manufacturer wants to draw more attention to its own name.