At first glance, one could almost compare this feature to local groups – private – on Facebook. Yes in the idea, but not in the promises of use. The idea of this new parameter is to create a general group, itself subdivided into smaller more specialized groups. Like a tree tied to its branches. But beyond this forest comparison, how can this new feature be used by real estate professionals? And what benefits can they derive from it?
A feature that allows you to rise to the rank of local manager
This is the purpose of this new feature called Communities. Create communities divided into subgroups. Via the image created by WhatsApp below, the “Building” community is the one that should speak to you the most.
In terms of operation, the girl from Facebook – whose real name is WhatsApp – summarizes the principle in this way: “Members will be able to receive announcements sent to the wider community while chatting in smaller groups created around specific areas of interest”. Additionally, users will be able to:
- Share files up to 2 GB;
- React to a message with an emoji, like on Facebook (thumbs up, heart, laughter, sad open mouth, folded hands);
- Initiate voice calls with up to 32 people.
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Feature Overview Communities_ By WhatsApp
Uses and benefits for real estate professionals
We will not be able to be 100% exhaustive on this subject. This functionality should already be available, the launch of the latter having been announced on April 27, 2022. Nevertheless, we have grouped together several ideas for groups and sub-groups. They should allow you to increase your notoriety as well as your charisma as a local expert:
1 – A group specializing in transactions
The idea of this group is to create a community for your sellers, buyers, and tenants. The latter can be subdivided into several areas of interest:
- Mutual assistance between clients;
- Direct contact with the agency’s collaborators;
- Putting you in touch with external service providers (craftsmen, decoration, dpe advice);
- Sharing of educational content on real estate (to develop future projects with subtlety): share content on real estate: prices and market trends, review of the year, forecasts for the following year, tips for giving stamp to his property….
2 – A group specializing in property management
- Community that brings together tenants, co-owners and their trustee;
- Direct contact with service providers related to incident and claim management;
- Organization and follow-up of GAs;
- Events: neighbours’ day, housewarming….
3 – A special “local community” group
- Self-help group: tutoring, collecting groceries for the elderly, etc.
- Local outings and events;
- Tips for the city: sharing of the best addresses, suggestions for activities;
4 – An internal group to facilitate communication with your employees
If your structure combines transaction, rental management and trustee, the Communities functionality can be worth its weight in gold. For example, for a rental investment, information on the mandate can be shared directly on the platform between real estate agents and then rental manager.
We can also imagine a sub-group with partner agencies if you work inter-cabinet and/or with hunters.
Of course, you won’t be able to do everything via WhatsApp, but it’s the sharing of information that should hold your attention.
Become your local family doctor
As we said, this is just a suggestion. It’s up to you to come up with a consistent structure for your customers and prospects. Above all, this new parameter has one goal: to cover the needs of each of your real estate clients, depending on their category. This, by sharing data more efficiently both internally and externally and by providing your customers with all the resources they will need. In short, to become the family doctor who has the answer to everything.
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