On February 20, 2020, the MELIXP, an e-commerce business fair that seeks to talk about technology and innovation to dictate new ways of living in terms of finances.
The event, organized by Free market, covered entrepreneurship issues and shared some data on consumer habits in users globally. For example: In the e-commerce platform, household appliances showed an annual growth of 80%, while cell phones had an increase of 71%.
In addition to knowing consumer preferences in users, MELIXP It served as a venue for entrepreneurs to share their experiences as businessmen or strategists.
One of them was the Mexican Javier Verdura, Design Director at Tesla, who detailed his experience in the company, as well as the panorama he has in Mexico, the growth he has had since its foundation and the perspective he has on the mogul Elon Musk.
Javier Verdura He is, since 2012, the Product Design Director at Tesla; that is, it is in charge of designing any product, space or object that Tesla has globally, including some aspects in the Model S, Model X and other iconic vehicles of the manufacturer of electric and autonomous.
In a press conference, Javier Verdura talked about the growth that the Model 3, vehicle for which he participated in terms of design, and compared it to other competitors such as the BMW 3 Series, Audi A4 or the Lexus ES. In 4 years, the increase in sales was remarkable.
Similarly, the Design Director said Tesla’s mission is not so simple in Mexico.
«It is not so easy to advance the mission that the company has in Mexico, but there are many people wanting to grow this market. Especially in the CDMX, it is very important that the mission can grow »he declared.
However, Verdura believes that autonomous technology is the future and that it is a strong investment that can pay off in the long term, but government-level regulations are an obstacle to this.
«The idea is that the autopilot of a vehicle will take you to work and then go to work as Uber, so the car will generate income with which you can pay for yourself. Autonomous technology already exists, but the obstacle is the laws »he explained.
Elon musk, before the public eye, it has always caused controversy in every way; from their projects that practically seek to dominate the world as Tesla or SpaceX, to their little whims as simply launch an electronic genre song written and performed by himself.
Obviously, we could not miss the opportunity to question how it has been to work, in all these years, with Elon musk, one of the most powerful and wealthy men worldwide. During the press conference, Verdura pointed out that Musk’s tenacity is undeniable, he even compared it to the Da Vinci of this era.
«Yes, I could say that it is the Da Vinci of these times. I have never met a person who has a tenacity like his. I have learned to have new feelings. Now I am more direct with people because he is like that. It is a good mentality; there is no need to lie to people », he pointed.
In addition, Verdura recognized the admiration he has for his mentality, since he never stops.
«He is very severe in what he does. He has a very fixed vision. Nothing is going to get in front of him. It goes to 100 per hour and nobody is going to stop it. No matter what it is. He says that you can always do something and we do it. You think something is impossible, but it is almost always possible and that kind of thinking is what he has, that culture in which nothing will obstruct with his plans. It has a lot of push towards everything »he added.
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