Mexico City / 04.03.2021 17:36:47
Walmart de México, Nestlé y P&G announced the launch of Together We Are Better, a campaign through which they will seek to donate 100,000 kits of products for families in need.
“Each and every one of us works for the same purpose: to develop the power of food to improve the quality of life. We lead initiatives that seek to add value and positively impact society ”, said Fausto Costa, Nestlé Mexico CEO.
He said that the sum of wills goes around the conviction to support and that they will seek to work to benefit people in vulnerable sectors.
For his part, Guilherme Loureiro, executive president of Walmart de México y Centroamérica, explained that through this proposal, consumers who buy products from these brands will help to allocate a percentage of each purchase to the donation of baskets of essential products from hygiene, personal care and food.
“Today more than ever Mexico needs us. We have lived through an unprecedented year that has meant many changes for Mexican society, ”said Marcio Andreazzi, CEO of P&G Mexico.
This project will be carried out with the support of the Food Bank network; the president of said organization, Federico González, affirmed that today more than ever it is necessary to seek help from all and support the population living in unfavorable conditions, which has been affected by the pandemic.
“We are convinced of transforming realities and delivering food to rural and urban communities through 55 food banks, present in practically the entire country; in this way we improve the diet and nutrition of our country ”, he added.
He maintained that at the moment 10,000 of these kits have already been received in entities such as Querétaro, Puebla and Mexico City; beneficiary families have been identified through the application of a socio-nutritional study.
“From March 1 to April 30, the campaign opens to purchase Nestlé and P & G products at Walmart to reach the 100,000 kits that we have set out to achieve. The total donation can reach up to a million products, through these 100,000 kits ”, he indicated.
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