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Many developers have ignored the platform because Microsoft broke their promises time and again.

Promise 1:
Every Windows mobile 6.1 would get an update to 6.5.
Lie 1:
Suddenly require that there is a physical camera button on the device, which means that a large part of the devices no longer received an update.

Promise 2:
Every Windows mobile device with 6.5 gets an update Windows phone 7.0
Lie 2:
Again set requirements for the physical buttons, this time a home button had to be placed, only 2 of the 27 devices of the devices at the time of publication had this button.

Promise 3:
We will support Windows phone 7 for a long time
Lie 3:
Support for this system was quickly discontinued

Afterwards:
When Windows phone 8 was released, they finally had a good and fully-fledged mobile OS, but various developers and consumers did not trust the product anymore.
I have used Windows mobile for years, but then switched to iOS (with the iPhone 4)
After that I have always been enthusiastic about the announcements of new Windows devices, but I have been cautious because I no longer had faith in Microsoft. I wanted a device I could rely on.
And glad I did, because again Microsoft trams the plug from their operating system.

Microsoft could have taken a lot of market if they had really pushed through, especially native support for the Azure could have made them distinctive in the business market. (A good MDM solution that could work with Azure and Office, especially if they might have linked it with a free subscription to manage these devices via the endpoint portal)

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